Everything you need to need to know about the largest global startup funding rounds for August 2019; broken down by industry, stage, investors, and more…
#NYCtech Week in Review: 7/15/18-7/21/18
NYC Tech News for the week of 7/15/18 to 7/22/18 including the NYC startup fundings, NYC startup exits, and NYC Tech events.
Strategy Breakdown: Developing Your Platform Strategies
The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without regularly checking in to make sure you’re staying on strategy–your social media presence will often end up as a […]
Twitter Still Has a Massive Business Opportunity for Your Company
When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is still the only open cocktail party on the internet. Twitter has always been unique in that it is truly a social network and not solely a content-pushing platform. […]
Automation vs. Authenticity on Social Media
An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96 percent likelihood, respectively), while elementary school teachers and surgeons are probably safe (.4 percent likelihood for each). One […]
Not Just Lip Service: How to Truly Put the Customer First
Whether you read a lot of articles about marketing today or not, you are probably aware of a general shift in the way companies talk to the public about their product or service. This shift is described as what many marketers and writers have deemed “the age of the customer.” It means that while brands […]
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of consistency, checking in–should you be dating your social media company? Hopefully your communication level with a social media […]
4 Easy Steps to Crisis Management on Social Media
For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset? It’s okay to be anxious about social media at the beginning–nearly everyone is–but one of the best ways […]
3 Ways to Incorporate Mobile and Social Analytics in Your Ad Campaigns
In today’s competitive business environment, most advertising agencies are using data analytics to hone their clients’ campaign strategies and to improve targeting, tracking and customer engagement. With mobile commerce growing at an annual rate of 42%, and with 1/3 of online shoppers making at least 1 purchase via smartphone over the last 12 months (and […]
Chris Sacca and the Evolution of Twitter
Twitter recently ditched its star-shaped ‘favorite’ button for the more familiar heart-shaped like button. In a blog post, the company said, “you might like a lot of things, but not everything can be your favorite.” And that is a fair point. On social media, a lot of people like A LOT of things. The bigger […]