It’s estimated that 40% of internet traffic is non-generated or bot traffic. While some of this non-human traffic is used to improve the internet experience (think TurboVax for finding vaccine availability or SEO indexing), a large portion is used for nefarious purposes. HUMAN is a cybersecurity solutions provider that focuses on protecting enterprises and users from bot-based automated attacks. The company, founded in 2012, offer three multilayered core detection products – BotGuard for Applications (focused on preventing user identity and data intrusions), BotGuard for Growth Marketing (preventing advertisers from purchasing bot-generated traffic), and MediaGuard (protects publishers from bot traffic). HUMAN’s observability technology, detection, intelligence, and takedown capabilities analyze 15 trillion interactions per week to flag potential vulnerabilities at the source. AlleyWatch caught up with HUMAN Tamer Hassan to learn more about the company’s humble beginning in a bookstore a decade ago, the threat that non-human bot traffic presents to the average consumer’s everyday interactions on the internet, the company’s strategic plans, latest round of funding, which brings the total funding raised to $142.1M, and much, much more.