There is more than one way to do something, and the same can be said for creating a marketing plan for entrepreneurs. What’s important is understanding the foundational marketing concepts in order to create a successful sales and marketing plan. The key theme of this Stanford University video is that, “the companies that last, the […]
Stanford University
Stanford in the Alley: Using Common Marketing Approaches In Uncommon Places
If your company is stuck in a rut or simply not functioning at the level it should be, it may be time to apply some common approaches in uncommon places. Management Consultant Sarah Joyce (Stanford ’14) illustrates this point in an interesting way, using the Catholic Church as her model. The Church has $170 billion in revenue, serves 1.2 billion customers and employees nearly a million people. In the past few years, the church has lost both revenue and market share at alarming rates, with home markets in the U.S. and Europe being hit the hardest. If we think of the Catholic Church as a business, Joyce says, then we can use four simple steps to come up with a solution to its declining revenue and market shares.
Stanford in the Alley: 8 Startup Myths Exposed
There’s a lot of talk about Silicon Valley vs Silicon Alley. Let’s be honest: New York startups head west for the Silicon Valley investors. Silicon Valley companies open offices here for the access to the wealth of established industries that only New York offers. As for the rivalry: enough already, although one thing that the […]
Stanford in the Alley: What They Don’t Teach in Business School
There are some things you have to learn through experience and failure rather than in a classroom. During this video of an entrepreneurial conference at Stanford Business School, the four successful panelists mull over their own experiences and enlighten the audience with a few pieces of the advice and life lessons they’ve gathered over the […]
Stanford in the Alley: 9 Key Frameworks of Entrepreneurship
There’s a lot of talk about Silicon Valley vs Silicon Alley. Let’s be honest: New York startups head west for the Silicon Valley investors. Silicon Valley companies open offices here for the access to the wealth of established industries that only New York offers. As for the rivalry: enough already, although one thing that the […]
A Talk With Janusz Bryzek: The Father of Sensors
The verdict is in: we are moving toward an ever more connected, interactive, and intelligent world. At the front of that move is an accelerating sensor market that promises to fundamentally change the way we approach medicine, communications, renewable energy, and a great deal more. It was good fortune, then, that I was recently able […]
Where You Should Have Gone to College To Get Funding
Entrepreneur hopefuls need to take a close look at the university they chose to attend. The University Entrepreneurship Report by Accounting Degree compared funding and deals pulled in from the graduates from six universities. Combined, alumni from Stanford, Harvard, UC Berkeley, NYU, U Penn, and MIT raised $12.6 billion across 559 deals. While Stanford is […]
Working Remotely is Good for You and Good for Business
Marissa Mayer was five months pregnant when she began serving as the CEO of Yahoo!, and her employees expected their new boss would adopt a family-oriented approach to running the company. However, the charismatic corporate leader has been in the hot seat since announcing a ban on telecommuting for freelance writers, editors, and other members […]
A Chat with Super Angel Ron Conway
In 2011, Ron Conway was interviewed before an audience of graduate students at Stanford University to discuss investing in start-ups. Conway has been an angel investor for over 15 years and has had great success along the way. He spoke for almost an hour and offered up lot of valuable advice, conjured up from his […]
Marketing Gamification & Healthy Rewards; Learnings from Foursquare
I am not going to wax poetic on Zygna’s successes Farmville or Mafia Wars because they annoy me to no end and I wish people would stop herding sheep on Facebook because I think there are better ways to spend your time! As my Yelp profile says, “I have opinions,” and so I digress. What I […]