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Where Is the Money in Enterprise Mobile Apps


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There is a lot of talk about the mobile enterprise. I will jump into this more in the future, but it is important to realize that 1) mobile has been and is happening in the enterprise and 2) it will reshape the way we work. Much of this growth in mobile is coming from employees through both the trend in BYOD as well as for the desire to have access to corporate data and systems while on the go.

But what data and systems are employees most interested in and where are the most logical investments? The blurb below gives some perspectives on the types of mobile applications that are gaining the most traction in the enterprise.

As we’re seeing greater demand for mobility from employees, our report shows that organizations are investing accordingly; 71 percent are investing in mobile applications for staff, compared to 59 percent investing in mobile apps for customers.

Businesses are predominantly focused on rolling out personal productivity apps along with those that support job-specific functions, such as expenses, timesheets or document management, with a view to helping employees access corporate data and remain productive on the move.

The numbers of applications enabled by mobility is large and wide-ranging. The highest proportion of respondents said that email and calendar was the most common application (57 percent), followed by sales support (52 percent) and personal business admin (45 percent).

This article was originally published on Strong Opinions, a blog by Birch Ventures for the NYC tech startup community.

Image credit: CC by Keng Po Leung

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About the author: Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

  • Jim Hoffman

    Mark, while I agree with your statement mobile apps in enterprise will reshape the way we work, I don’t agree with the limited scope of your app footprint in the enterprise. There are far more high productivity app examples that extend beyond the personal calendar, messaging, navigation and location capabilities in your article. I can think of five such examples for Oil and Gas, Aerospace and Defense, Public Sector, LIfe Sciences and High Tech that contribute 30% improvement to bottom line performance and that’s something worth writing about.

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