Jared Schiffman has worked at the intersection of design, computer science and education for over two decades. His work fuses the physical world with the digital world and plays with relationship between the two. He is the founder of Perch Interactive Inc, a startup intent on revolutionizing the retail environment, starting with their first product PERCH, a 3D sensing projection surface that allows retailers to provide not only the merchandise, but the interactive content that formerly only resided online. Now, it’s right there, in store, on the product display, with built-in shopper analytics.
It’s cool. You lift the product from the display table and all of the information is projected where the product formerly sat: advertising, marketing and product information. It’s all about connecting the shopping experience with what you’d expect from website and TV, exploring it through rich media content, and putting all of that information at the point-of-purchase, where it can help to make the sale.
Over are the days of static in-store advertising and marketing campaigns. We’re sold! Retailers and brands can also change the narratives and experiences whenever they need to.
Schiffman holds an SB in Computer Science & Engineering from MIT and an MS from the MIT Media Lab.
Image credit: LinkedIn