This NYC Sports Training Startup Is a Winner



Ok, so Krossover is actually a sports analysis company, and that’s how they’ve been helping teams get ahead of the competion. The coach/client tapes the game, uploads it to the Krossover platform, and with its state-of-the-art film study and advanced statistical analysis, the company delivers a package of statistics, and the ability to click on different aspects of the games, so the coaches/trainers can watch video of certain plays. No more sitting there and having to go through the whole play-by-play.

Krossover is becoming commonplace at all levels, and in all sports, and are bringing smart, affordable solutions to all teams, coaches, athletes, and their fans.

Founder and CEO Vasu Kulkarni tells us more about the company’s competitive advantage, and talks about their winning game plan going forward.

Tell us about the product or service.

Krossover is in the business of helping teams win more games. We do this through an online platform that breaks down and analyzes game film for high school, college, and professional teams. Currently, Krossover supports football, volleyball, basketball, and lacrosse teams.

Coaches upload their game film to Krossover, and within 12-24 hours, the video is completely broken down with statistics, tendencies, and analytics for the entire team. Each event appears as its own video clip tagged with play and player information that allows coaches and players to search and sort the footage. Krossover evaluates specific performance factors that range from basic box score information to advanced analytics that measure offensive and defensive efficiencies.

How is it different?

Krossover provides teams with sophisticated data analytics through a simple platform. It enables coaches and players to study game film to improve their athletic programs. Our platform is simple to use, comprehensive, and inexpensive. There are other companies in the marketplace, but most of them require the coaches to spend hours of their time cutting up the film.

What market are you attacking and how big is it?

Krossover is attacking high school, college, and professional sports teams for most team sports, and eventually some individual sports as well. In all, we estimate approximately 400,000 teams in the domestic market alone that are potential customers.

Vasu Kulkarni

Vasu Kulkarni

What is the business model?

Teams pay us an annual subscription to the service that ranges anywhere from $800 to $2500 per team. Many teams also purchase additional packages to allow them to upload scouting games of their opponents so that they can receive a scouting report before they play their next game.

If we were to break down game film of the Knicks/Jets, what would make them better?

Some teams can’t be helped! Just kidding. As with just about anything in life, you can’t flip a switch and expect everything to work itself out. The Knicks and the Jets likely already have several people breaking down their film game film and trying to analyze it, so we aren’t going to come in and say that we’re going to be able to save the franchise with something revolutionary. Our pitch is that the players, the coaches, and the front office guys can all access the video and stats from the games, on the go and in an incredibly user friendly interface. When something is easier to use, you want to spend more time on it. And so the players are just more likely to spend time off the field watching film on Krossover, which could translate to a better performance when the lights come on.

What are the milestones that you plan to achieve within six months?

The next six months for us is about focusing on mobile. We recently launched the first version of our iOS app for iPhone and iPad. In the coming weeks we are refreshing that app, launching another app for athletes, and also launching the Android version of our coach’s app. Four years ago when we started, people were bugging us about why our application didn’t support Internet Explorer. Today our customers are clamoring for mobile apps, and so that’s where we are putting most of our energy.

If you could be put in touch with one investor in the New York community who would it be and why?

Nihal Mehta. Not because we need cash, but I’ve heard good things about the guy and would love to grab a drink with him and talk startups.

Why did you launch in New York?

Partly circumstance – everyone who goes to Penn, moves to NYC right after school, as did I. So I was here, and decided to start Krossover. But separately, NYC is truly the center of the universe in that pretty much anything you want or need is a 10 minute subway ride away. Food, investors, sports teams, agencies – you name it, we have it. The part about NYC that isn’t great for startups is the cost of living. We could have probably raised half as much money as we did, if we were somewhere in the Midwest. But that’s the price you pay for having everything and everyone at your fingertips.


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