This NYC Startup is Adding a Whole New Dimension to Mobile Apps



Lucktastic is dealing out monetary rewards

Whether you are playing Candy Crush or Solitaire you are playing way too much on your mobile device and getting nothing out of it. Why not play mobile games that make you money? With Jump Ramp Games, you are finally getting a real incentive to play. And with their first game finally out, Lucktastic, they are excited to give you real tangible rewards that you win from playing the game. The mobile scratch off game has divvied up over a million dollars and as a network Jump Ramp Games is looking to make more and more reasons for you to play.

Cofounder Tony Vartanian tells us how he thought up the company as well as how they have been able to double their staff over the past 6 months.

Tell us about the product or service.

Tony Vartanian JRG

Tony Vartanian

Jump Ramp Games is a free-to-play, instant win mobile game network. Lucktastic is our first title where users have the opportunity to win prizes instantly, earn real rewards and get deals from top brands. Lucktastic is the most popular instant win game on Android devices, including tablets. Lucktastic has almost 5 million installs and has been consistently ranked in the top 3 of the Google Play Store’s Lifestyle section.

How is it different?

It’s simple – Jump Ramp Games delivers a highly engaged audience to advertisers while setting industry-high response rates. From an advertiser perspective, we are a proprietary, data-centric marketing platform, which drives transactions and fully integrated campaigns for brand marketers.

What market are you attacking and how big is it?

We are targeting the over 200 million American mobile consumers who actively engage with branded content, promotions and casual games.

What is the business model?

Jump Ramp Games generates revenue through driving transactions and delivering targeted audiences for major brands and game studios. We are able to customize campaigns using video, display and native advertising placements. We offer a diversification of ad units spanning short- and long-form video, mobile-commerce and app discovery.

What inspired you to start this business?

Leveraging our prior experience in building e-commerce and promotional channels for Fortune 100 companies, Alex and I saw that consumer America was moving rapidly to mobile. They recognized the opportunity to connect this audience with brands, merchants and app publishers.

What are the milestones that you plan to achieve within six months?

With the success of Android, we will be launching on iOS in the coming weeks as well as other platforms. We are planning to expand our advertising of Lucktastic to include a mix of radio and TV. We have doubled our staff in the past 6 months and will continue to aggressively expand our team. Currently, we are building out a new office to accommodate our growth.

How has being in NYC impacted your business versus basing the company in Silicon Valley?

Given that our focus is connecting consumers with advertisers, clearly NYC is the gateway to retail, e-commerce and advertising. That said, there is also a ton of passionate talent in these industries here in NYC.

If you could be put in touch with one person in the New York community who would it be and why?

We would love to get a celebrity spokesperson who represents NYC and has built and transcended a brand, so an introduction to Tracy Morgan would be amazing.

We know that the brands are in NYC but can NYC be a gaming mecca?

NYC can innovate the gaming world by looking beyond the in-app purchase revenue model. Jump Ramp Games has proven that the mobile consumer is ready for the convergence of content and commerce.

Why did you launch in New York?

Location, location, location. We’re all New Yorkers – why would we launch anywhere else?

What is your favorite fall activity in NYC?

Tailgating before the big game!

Lucktastic Fall15 Dashboard

About the author: AlleyWatch

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