Don’t Just Choose a Social Media Partner, Choose a Social Media Asset



If you’ve made the conscious decision to outsource your social media, chances are you already have a rough idea of what you’re looking for.

You want someone who’s reliable. You probably want someone who’s sharp and intelligent. If you’re blogging, too (and if you’re not, you should be), you definitely want someone who can write well, week in and week out.

But nearly everyone offers that. No social media company or employee is going to advertise that they’re unreliable or bad at writing content. And in fact, a social media company or employee would be hard pressed to stay in business or stay employed if they weren’t at least somewhat good at what they do.

You don’t want average in your social media partner, though. You want great. And for that, you’re going to have to choose a company or individual that can be an asset for your team, not just a partner you write a check to every month.

One of the differences between good and great social media partners is how they approach communication. Communication is more than just writing tweets; it’s connecting with audiences, giving them content they want, when they want it. And at SMC, we excel at doing just that.

For a client in strategy consulting on the West Coast, for example, we were delighted to hear that we had succeeded in starting up the production and publication of thought leadership where others had failed. For an elder care client in the Midwest, we increased web traffic by over 500 percent.

Even more recently, a client we just started work for called us after a few days to express his happiness that we had done such a good job capturing his voice and the essence of his company just from our strategy session and independent research.

These sorts of stories are common for clients in their engagements with SMC. We’ve never been interested in being something that a client checks off his or her list. (Although relieving stress and freeing up time is certainly a benefit of working with SMC.) We seek to help communicate better on behalf of companies that have trouble communicating for themselves. For better or worse, technical experts often lack the ability to speak clearly about why their product is best. Paired with a communications expert like SMC, however, those same technical experts can shine. A great product with great communication forms a strong client base and what some people call thought leadership.

Choosing a social media partner is about much more than finding a company that knows how to publish a tweet or set up a schedule. A good social media partner won’t just take a load off your shoulders–it will make you and your business better.

If you’d like to learn more about how Social Media Contractors can do just that, reach out to us via the site’s contact form, which you can find here. We’re always available and we happen to love questions, so don’t hesitate to reach out to us if you want to be on social media but don’t have the capacity to do so in house.




Reprinted by permission.

Image credit: CC by elPadawan


About the author: John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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