A client of ours on the West Coast is a great example of thought leadership gone right. Several years ago, this client — a strategy consulting firm — published regularly. It even had relationships with publishers such as Fast Company and Harvard Business Review, through which it published several series of articles. As business picked up, however, […]
Until recently, projected impressions were one of the best methods for measuring brand awareness on Twitter. Projected impressions on Twitter are a simple function of how many posts you make times the number of followers you have. If you have 200 followers and make 10 posts in a day, your projected impressions for that day […]
The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without regularly checking in to make sure you’re staying on strategy–your social media presence will often end up as a […]
Successfully monitoring social media is easy with the right steps in place. Once you’ve set a foundation, from there, it really should be smooth sailing.
Think for a moment about the companies you most admire. Whatever the industry, geographical location, or company size, chances are there are a multitude of factors that make you admire them. Great branding and good content are probably in the mix, but I can almost guarantee that the company’s employee advocates play some part, too. […]
This is the roadmap to making social media transcendent.
With social media, as with the majority of marketing, there are plenty of companies who use it as a tool and pour an incredible amount of money into a strategy without knowing much about what they’re doing or why they’re doing it. Social media is constantly changing, and small changes to platforms like Facebook and […]
There’s a disconnect between how marketers use social media for clients and how marketers use social media personally. “We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day, neither bothering to monitor as much as they should nor interact when they should or seek out users how […]
Confession time: I’m not an athlete. I’m uncoordinated, lanky, and when I was younger, never got much into sports. (Watch me try to shoot a basketball or throw a football for five minutes if you want to understand.) Continuing on into college, I wasn’t really much into exercise, despite the fact that I worked at […]
Recently, a video of a guy trying to fold paper more than 7 times with a hydraulic press made it to the front page of Reddit. If that sounds boring, it is not; the man behind the camera has a charming Finnish accent and, spoiler alert, the attempt to fold the paper ends in a (relatively) […]
A few weeks ago, a prospect reached out to us via the contact form on our website. He was the owner of an agency on the East Coast and wanted to learn more about our services. One of our salespeople got in touch with him, started the official sales process and the rest was history. […]