I’m one of those people that functions really well with to-do lists. I love seeing everything I need to do laid out in front of me and even better, checking items off that list for a sense of complete productivity.
Sometimes, there are just too many small details to remember in your head. Lists are great for organization, and it’s empowering to start each day with a renewed sense of what needs to be completed in your life, work, or home.
So with that in mind, here’s a social media to-do list that should be completed every month for any account you manage. These rules may vary slightly depending on whether or not you’re trying to manage social media for a personal brand, business, or nonprofit organization, but all should be applicable to your everyday job.
- Update Contact and Bio Information: Skim through every account you’re visible on social media, and make sure all contact information is up-to-date. There’s no point in having it if a potential customer can’t get ahold of you!
- Look at Successful Posts: Find the posts that had the largest reach or the most shares, and discover what it is about those posts that make them so great. Humorous pictures? Text with no pictures? This changes from month to month.
- Look at Least Successful Posts: What did you post that didn’t work, and why? Is there a common theme that you can learn from to do better the next month?
- Analyze for Consistency: Did you (or your social media manager) post as many times as you intended, or did you fall short on busy days?
- Tagging and Pinning: Were all posts tagged and pinned effectively?
- Interaction: Check your Facebook activity log to monitor who you interacted with and in what capacity. Did any of this interaction lead to a spike in your statistics or more followers?
- Test Hyperlinks: Same with contact information, but test all hyperlinks that currently exist on your social media and blog (as relevant) to make sure they’re functional. Sometimes a tiny glitch in code can result in a broken link, which is the last thing your followers want to see!
- Brand Standards: Look at your work from the perspective of an editor. Does everything you’ve released on these platforms fit your brand standards, tone, and imagery? If not, take note of the language or images that don’t help convey your message.
It’s a lot to do, but the time taken to look at the nitty gritty functionality of your social media will only help you improve it.