When it comes to marketing, Apple knows what they’re doing. Earlier this year, the tech giant launched what Business Insider deems “its first major customer service social media account, @AppleSupport.” If it seems to you that Apple’s a little late on the social media game, you’re not wrong. While they’ve got a pretty robust online […]
A really fantastic article from social media consultant and Entrepreneur contributor Ann Tran was published today about the pitfalls of believing that there are shortcuts to success in social media. Her frustration is rooted in the consistent question from other entrepreneurs about how to “pick her brain” on social media for some quick tricks and […]
I will tell you right now that this post is not for the massive social media corporate teams with their fingers on the pulse of social media’s heartbeat at all times. The reality is that most small-to-mid-size businesses do not have the budget for a roundtable of public relations pros glued to their phones. Many […]
I’m one of those people that functions really well with to-do lists. I love seeing everything I need to do laid out in front of me and even better, checking items off that list for a sense of complete productivity. Sometimes, there are just too many small details to remember in your head. Lists are […]
Recently, the Telegraph ran an article titled “Teens drift away from ‘traditional’ social media networks.” The article is a pretty classic example of a generic evaluation of millennials on social media: They are digital natives, they do not like Facebook because their parents are on it, etc. etc. Now before you go packing up your Facebook toolkit […]
Creating relevant, inspiring, brand-worthy content every single day is hard, even when you’re an expert.
Social media is a fantastic place to share testimonials. If you don’t have some, gather them. Testimonials are important for a few reasons. First, people are simply more inclined to trust businesses when you’re not the only one advocating for them (even if the other opinion is just “Linda from Omaha”). Especially for service-based businesses, […]
There are plenty of ways to run your social media. At this point in the development of the Internet and its subsequent platforms, it is pretty much undisputed that companies and businesses can and should use social media for branding, employee recruiting, and driving profit amongst other marketing goals. So once you’ve made the leap to put your brand on social media, who do you choose to do it?
Lately, the world and the news have discussed in length that millennials are too attached to their cell phones and smart phones. Why is this? Well, members of the younger generation theoretically feels that technology is the only way that they can communicate, maintain a social life and entertain themselves. Thus, problems with survival arise […]
What are testimonials, and how can you use them in your marketing? Most marketers are aware that customer-shared content and reviews are more crucially important than ever before. Approximately 88% of consumers trust online reviews as much as personal recommendations, and they generally trust online reviews more than they trust any rhetoric from the company itself. That’s […]
Budget cuts, different marketing strategies, mergers, the list goes on: During the years I’ve worked in social media, I’ve heard some pretty good reasons for why companies might choose to no longer invest in social media. (Like, if the company is going bankrupt. I’ll give you that one.) However, I’d also like to reference a […]