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George Deeb

George Deeb is a managing partner at Red Rocket Ventures, a Chicago-based startup consulting and fundraising firm with expertise in advising Internet-related businesses. More of George’s startup lessons can be read at “101 Startup Lessons — An Entrepreneur’s Handbook.”

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Advice - I once had a client that brought me in as an interim executive to fill in for a departing employee. I was excited to join the company and knew I could have an immediate impact. In my first week on the job, I noticed something very...
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Advice - Previously, I wrote about the importance of planning ahead for proof-of-concept marketing based on my first-hand experience seeing the same consistent mistakes being made by the hundreds of startups calling Red Rocket for...
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Advertising - Back in Lesson #171, I wrote about the Basics of B2B Marketing. This lesson takes the discussion to the next level, and talks about how much budget should you set aside, and more specifically, how that overall budget should be split...
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Advice - Most early-stage sales teams lead with their products. They are typically so excited about their new products that they get bogged down in selling the minutia of their product's features and functionality. They think that is what...
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Advice - Oftentimes, tech startups are so focused on building their technology, that once it is built, they have no idea how to price it. This lesson will provide some high-level guidance on how to do that. HOW MUCH DID IT COST TO...
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Advice - A common mistake I see with clients is their organizational structure, often run through separated departmental silos. For example, they think it is the sales department's job to sell accounts and the operations department's job to...
SalesMeeting
Advice - Hiring good salespeople is one of the hardest things a company has to do.  Typically, companies need to go through three salespeople in order to find one successful one with long-term closing power.   This hard fact can take its...
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Advice - Startups are really risky.  And, if you are looking to join one, know going in you have a nine in ten chance that company won’t be in business within a couple years from now, and you’ll have to look for a new job again.  Venture...
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Advice - One of the greatest TV commercials of all time featured a crotchety old Chicago woman (Clara Peller) whose plaintive 3-word inquiry ("Where’s the beef?") became not just a huge advertising home run for Wendy's, but a national catch...
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Advice - For years, people have tried to correlate an entrepreneur’s age when they launched their startup with the ultimate success of that startup.  Many studies have been done on the topic, including reports by the Kauffman...
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Advice - A trademark is that word, phrase, symbol, logo or design that sets your goods or services apart and distinguishes you from all the rest. The “loud and proud” protection of goodwill being built in a mark serves many valuable...
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Advice - Many entrepreneurs today work on their startups at night, while they are still working their full-time day jobs. The question is: should entrepreneurs launch businesses with this part-time focus? The answer is: not typically, but it...
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Advice - With my kids now in elementary school, I find myself back playing the same board games again, that I grew up playing. So, with the game of Monopoly fresh in my head, I found some terrific entrepreneurial lessons to share...
Conflicting Advice
Advice - I am a mentor for the Chicago chapter of Techstars, now in my fourth year. In the first month of the program, the member companies are immersed with mentorship from the 150 Techstars mentors who are part of the local program. And,...
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Resources - Oftentimes, a magician uses "smoke and mirrors" to make something disappear, right before your eyes.  With early-stage entrepreneurs, "smoke and mirrors" often means making it appear that a product or startup success exists, before...
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Advice - I was doing some keyword research on Google looking for topics that entrepreneurs were looking for answers to, and the number one searched term was "how to start a business.”  I have been writing for over two years now, and just...

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