Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
The common mistake that most entrepreneurs make when setting up their management team is filling it with people that they feel are easier to control or won’t make them look stupid. That typically means an older, former CEO would never get a reasonable look as a direct report into the CEO of most early-stage companies. […]
Come on, we have all thought it as entrepreneurs, at one point or another in our careers: “I just wished I could clone myself in finding new employees for my business. Nobody works harder than me. Nobody is as smart as me. I don’t trust anybody to make decisions or manage teams better that I […]
Early stage companies have many demands on an employee’s time. From getting the product built to marketing for new customers to getting the capital lined up, it is a never ending battle to fit in all that work in a limited amount of time. But, what I often see is productivity gets squeezed by early-stage entrepreneurs […]
I recently met John Replogle, one of the most successful entrepreneurs and consumer marketers I have ever met, which says a lot, given my rolodex filled with many rock-star entrepreneurs. In that meeting, I asked him, with the sea of competition in your space (largely using the same ingredients), how do you break out from […]
The old adage, a “bird in hand is worth two in the bush” may work in some instances in business, but slotting people into employee roles is definitely not one of them. I can’t tell you how many times I see early stage entrepreneurs slot a person into a role, simply because it is convenient, […]
I have written dozens of useful how-to lessons for driving sales, but perhaps none is more important than this one. This is the day that you learn that driving sales has very little to do with what YOU have to say. And, it is everything to do with what YOUR CLIENT has to say. The magic […]
You have heard me preach over and over again how great teams build great businesses. That I would rather invest in an A+ team with a B+ idea, than a B+ team with an A+ idea. Well now, you can learn exactly how to recruit and retain rockstar talent for your business. My close colleague Jeff […]
I have written many posts about the importance of determining your industry size for strategic planning or investor pitch purposes. But, determining your industry size is not always easy, and more importantly, determining your total addressable market (which I will define later), is even more important and an even more nebulous calculation. So, here is everything you […]
As your company scales, marketing becomes a bigger and bigger driver of your success. You will experience expansion in each of your marketing team, tactics and budgets. I recently read a great blog post by Andy Crestodina at Orbit Media Studios, who studied the key marketing roles and salary trends based on the reports of 67,736 individuals as […]