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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Many experts will tell you that you can’t succeed as a part-time entrepreneur, as any good startup will require a 100 percent commitment of your time and energy. But not many of us have enough savings to live for a year or more...
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Advice - In today’s fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for new and innovative ways to do what they do better, cheaper, and...
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Advice - Every startup lucky enough to get some traction gets to the point where it decides to hire some “regular employees” for sales, marketing and administrative tasks. Then the company is surprised to see productivity and creativity...
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Advice - Change is hard. I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. In both cases, it’s easy for...
Conversation
Advice - Whether you are trying to motivate your team, close a deal with a customer or get funding from an investor, a casual conversation is usually a waste of your valuable time. The result of avoiding conversation is a founder who is always...
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Advice - The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real...
SmallCompany
Advice - Mid-level or even top executives who “grew up” in large companies often look with envy at startups and dream of how easy it must be to run a small organization where you can see the whole picture and appear to have total control....
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Advice - Startups provide business leadership with new products, services, and new revenue models, but leadership startups can only be built by entrepreneurs who are leaders themselves, and incent leadership in the team around them. Leadership...
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Advice - Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. In my experience, it’s a lot more complicated than...
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Advice - The idea of starting a new business is attractive to a growing segment of the population. This includes ambitious college students who like the idea of being in control of their own destiny rather than being at the mercy of an...
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Advice - After working with dozens of startup founders, I’m still amazed that some seem to be able to do the job easily and effectively, always in control, while others always seem to be struggling, out-of-control, and fighting the latest...
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Advice - Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real...
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Advice - There is no substitute for diving into the key details of a new startup. Executives from large companies have sometimes long forgotten how to do this (“My people will contact your people to work out the details.”). Others hire...
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Advice - In the U.S., many entrepreneurs see grants as “free money,” since they are not loans and don’t have to be repaid. A grant is not an equity investment, so the entrepreneur doesn’t have to give up a stake in the company either....
Fool
Advice - In their passion to succeed, too many entrepreneurs treat friends and family investments as “low-hanging” fruit, only to find out later, after a stumble, that the pain of lost relationships is greater than the loss of their...
DisruptiveEntrepreneurs
Advice - One of the business ironies that many entrepreneurs have learned the hard way in the past is that ideas which are truly disruptive carry the highest risk of failure, take the longest to gain traction and thus are the least likely to...

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