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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - The military has long recognized that machine guns are force multipliers for rifles. However, businesses have been slow to capitalize on this idea. Sometimes, all the planning in the world is not enough for business survival, when...
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Advice - Every entrepreneur I know can’t find enough hours in a day to do the good things they want, and yet they often find themselves saying “yes” to new requests. Perhaps because they are optimists by nature, or they just hate to...
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Advice - As an advisor to entrepreneurs and active angel investor, I often get questions about the realism of the “Shark Tank” TV series, compared to professional investor negotiations. The simple answer is that with all the staging of TV...
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Analytics - A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It’s enough to drown any business which tries to fight it or ignore it, and it’s an...
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Advice - Almost every entrepreneur starts their journey by developing a solution, based on their knowledge of a new technology or required service. Developer skills are necessary, but not sufficient, to build a business. A real business requires...
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Advice - You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Plan for it, or you wait for the next survival crisis brought your way by this rapidly changing world. You...
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Advice - Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and...
Entrepreneurial DNA Before Building Your Start Up
Advice - As an angel investor, I get requests almost every day to review a new product or website, and provide feedback on its potential success. Yet I can’t remember the last time any entrepreneur asked me to assess personal potential,...
Data Tsunami for Startups
Advice - A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It’s enough to drown any business which tries to fight it or ignore it, and it’s an...
How to Compensate for the 5 Shortcomings of a Visionary
Advice - It seems like every entrepreneur I meet these days is quick to proclaim themselves a visionary, expecting that will give more credibility to their startup idea, and improve their odds with investors. In reality, I’m one of the...
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Advice - Every entrepreneur I know is dismayed by the number of friends who approach them with a line such as “I have an even better idea that will change the world, and one of these days I’m going to get around to starting my own...
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Advice - New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as globalization, means you have to design and deliver global...
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Advice - Most of the young entrepreneurs I know are classic proof of the old adage that people tend to overestimate what they can do in a short period and underestimate what they can do over a long period. They become frustrated when they are...
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Advice - The visibility of Google, Facebook and a few others continues to propagate the myth that the ultimate objective of every entrepreneur should be to take their startups public via an initial public offering at the earliest opportunity....
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Advice - Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the...
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Advice - Starting a new business is a serious undertaking. Yet many aspiring entrepreneurs I know approach it as a fun project, get-rich quick scheme, or perhaps an expensive hobby. Others quit their day jobs and commit everything to their new...