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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advertising - If you are an entrepreneur today and are not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t...
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Advice - If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to...
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Advice - In the beginning, all businesses are just people playing out an idea. It’s never the other way around —  there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on...
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Advice - In building a successful business, I find that creating a new and innovative product or service is usually the easy part. The hard part is providing the leadership required to align and motivate all the constituents and players –...
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Advice - As a mentor to startups and new entrepreneurs, I continually hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. People cite sources like this BusinessWeek story last...
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Advice - Successful entrepreneurs think creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision...
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Advice - Even though Big Data has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than...
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Lifestyle - If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture realities...
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Advice - The average length of a funding pitch to angel investors is ten minutes. Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes. The biggest complaint I hear from investors is that...
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Advice - Most entrepreneurs I meet are reluctant to disclose anything about their ideas to investors before getting a signed confidential disclosure agreement (CDA). Professional investors and advisors, on the other hand, usually refuse to...
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Advertising - Marketing is everything these days. You can have the best technology but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology...
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Advice - Founders almost always cite lack of money as the reason for failure. But if you look deeper, the reason is more often about dysfunctional people and leadership. Sometimes it comes right back to the founder, in terms of a malaise often...
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Angel/Seed - Venture capitalists (VCs) have long been seen as the top of the pyramid for startup funding sources. But, in fact, angel investors now fund over sixty times as many companies, according the Center for Venture Research. A new class of...
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Advice - For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. This is the mysterious and dreaded due...
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Advice - Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to...
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Advice - If you are a new entrepreneur, or entering a new business area, it’s always worth your time to assemble an advisory board of two or three executives. You need them before you need funding and if you select the wrong people, or use...

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