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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. This creates a huge gap between data and meaning, making quick decisions even...
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Advice - A while back I talked about how and where to find a co-founder in “For a Startup, Two Heads are Always Better Than One”. The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate...
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Advice - I talk to many people who have spent years struggling up the corporate ladder who dream of jumping ship and becoming an entrepreneur. I hasten to tell them that every job move is fraught with risk, but the move from employee to...
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Advice - Some people are not cut out to be entrepreneurs. This is a good thing: if they were, the business world would be chaos, with everyone trying to do their own thing. So what about you? How do you know if you should be running your own...
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Business - In my view, entrepreneurship has always been the ultimate embodiment of capitalism and quite synonymous with free enterprise. Yet I find that more and more young entrepreneurs are uncomfortable with the term “capitalism,” somehow...
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Advice - Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their...
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Advice - Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest-stage startup can rise to visibility—or be forever lost—through its first media...
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Advice - I’ve always said that startups are all about execution. Sometimes I encounter self-proclaimed entrepreneurs who have been thinking about a concept for many years and haven’t started yet. Some of these may be visionaries, but none...
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Advice - Even when your startup is a one-man show and lots of fun, a “business” needs some discipline and controls to keep it from being defined as a hobby by investors, and assure some financial return. Like it or not, you are now...
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Advice - Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time. They don’t realize that a more viable solution is to get more done per existing hour,...
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Advice - Starting a new business is a serious undertaking. Yet many aspiring entrepreneurs I know approach it as a fun project, get-rich quick scheme, or perhaps an expensive hobby. Others quit their day jobs and commit everything to their...
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Advice - Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even...
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Angel/Seed - Entrepreneurs who require funding for their startup have long counted on self-accredited high net worth individuals (angels) to fill their needs, after friends and family, and before they qualify for institutional investments...
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Advice - It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and angel investors like to see a startup that is running lean and mean, with no more than three or...
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Advice - In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That’s why investors say they invest...
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Advice - Many startup mentors say that the single biggest problem they have when dealing with small companies is the lack of open, honest and effective communication, both from the top-down and from the bottom-up. Some entrepreneurs forget...

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