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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Every entrepreneur I know has his or her favorite excuse for a previous failure — an investor backed out, the economy took a downturn or a supplier delivered bad quality. These things outside your control do happen, but based on my...
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Advice - Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. In fact, I have found from personal experience and mentoring that both of these are necessary, but...
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Advice - There are a few entrepreneurs who always seem to be ahead of the game, because they are able to sense where the market is going tomorrow. Investors reverently call this the ability to “see around the next technology corner,” and...
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Advice - Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Truly disruptive innovations, like the...
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Advice - Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper. In fact, the best entrepreneurs seem to see breakthrough changes coming even before they really happen, and...
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Advice - In business and in startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the life from their business. Urgency comes from a greater purpose...
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Advice - There is nothing wrong with growing your business by selling more of your solution to more people in more cities, states and countries. That’s called organic growth, and everybody does it. But in my experience as a startup advisor,...
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Advice - Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10-to-15 percent of the total...
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Advice - Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most-experienced people, they will get exceptional performance. They forget that top performance...
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Advice - Innovation is the key to long-term business success, both in startups as well as established organizations. Every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and...
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Advice - If you expect an equity investment from reputable investors for your new startup, you need to know the boundaries that often limit their interest. In the jargon of investors, certain businesses may be viable but not fundable. For...
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Management - Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the...
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Advice - Creating a new business is not rocket science. Whether you are starting a paper route, or commercializing a complex technology, the same basic principles of success apply. I found this illustrated well in a new book I just finished,...
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Advice - Time is too precious to waste trying to close a deal with the wrong investors at the wrong time. Luckily, not all investors are looking for the same thing, so it pays to know what type of investors are most interested in what your...
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Advice - Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and...
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Advice - If you are just plain tired of working so hard, or your startup is not getting the traction you expected, should you shut down cleanly, or just file for bankruptcy and walk away? For those who think that bankruptcy is the easy way...