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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice -A perfect storm is an expression that describes an event, where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, we are in such a situation now for new startups, with the...
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Advice - Traditional business intelligence and data mining software do a very good job of showing you where you’ve been. By contrast, predictive analytics use data patterns to make forward-looking predictions that guide you to where you...
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Advice - Investors will tell you that they love to put money into startups that are scalable, and ready to scale. But what does that really mean? Simply stated, it means that your business has the potential to multiply revenue with minimal...
TIANJIN/CHINA, 28SEPT08 - Participants at the Business Models by Design session in the Tianjin WorkSpace 2008 at the Annual Meeting of the New Champions 2008 in Tianjin, China.
Copyright World Economic Forum (www.weforum.org)/Photo by The Value Web
Advice -Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with...
coopetition
Advice - As a startup advisor, when I suggest cooperating with competitors, most entrepreneurs initially think I'm crazy or suggesting something illegal. But trust me, I’m not talking about anything sinister here, just a concept known in...
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Advice -Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function is more appealing to more customers. In reality, more features will more likely make the product confusing...
leadership
Advice -These days, with the many Internet articles and new courses available, most new professionals readily cross the gap from lack of business knowledge to knowing, but many never make it over the knowing-versus-doing gap. Investors I...
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Advice -Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest and effective communication, both from the top down and from the bottom up. Some entrepreneurs...
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Advertising -Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000...
innovation
Advice -In today’s fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for the new and innovative ways to do what they do better, cheaper,...
Competition
Advice - As an angel investor, I hear many entrepreneurs making negative comments about competitors or asserting that they don’t have any competitors. They don’t realize that knocking competitors is assessed as a weakness and denying that...
motivator
Advice -Motivated teams are the key to success at every startup, yet I still know entrepreneurs who gave an inspirational speech to kick off the quarter but haven’t been heard from since, or don’t realize that their actions are often...
marketleadership
Advice -Sometimes entrepreneurs are so focused on making change happen for others, that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with...
big
Advice - Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the...
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Advice - Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that...
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Advice - If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to...