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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Most technical entrepreneurs I know demand the discipline of a product specification or plan and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business...
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Advice -If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture...
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Advice -As an advisor to entrepreneurs and active angel investors, I often get questions about the realism of the Shark Tank TV series compared to professional investor negotiations. The simple answer is that with all the staging of TV...
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Advice -The military has long recognized that machine guns are force-multipliers for rifles, but businesses have been slow to capitalize on this concept. Sometimes all the planning in the world isn’t enough for business survival, when...
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Advice -Crowdfunding is the hot new vehicle for raising money to support your entrepreneurial efforts, with over 1,250 website platforms around the world to help you, according to a 2015 industry report. In fact, the report suggests that...
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Advice -As a mentor to aspiring entrepreneurs, and having graduated from a big company myself, I talk to many people who have spent years struggling up the corporate ladder and dream of jumping ship to become an entrepreneur. I typically...
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Advice -Investors will tell you that they love to put money into startups that are “scalable” and “ready to scale.” But what does that really mean? Simply stated, it means that your business has the potential to multiply revenue...
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Advice -Once an entrepreneur, always an entrepreneur. Although many won’t admit it, true entrepreneurs can’t wait to exit their current startup, and build a new and better one with their next great idea. In addition, current investors...
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Advice -If you really want to start a business your way without a boss or professional investor hovering over you, then just fund it yourself or through friends and family, and grow it organically. It is more possible to bootstrap today...
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#NYCTech -Every new business quickly realizes that revenue coming in every period on a committed basis is the holy grail to survival and growth. According to many experts, getting new customers is 5-to-10 times harder than getting additional...
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Advice -Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in...
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Advice -Great technology leads to innovative solutions that are possible, but not necessarily great businesses. Rube Goldberg illustrated this principle many years ago in cartoons, but I still find inventors that are creating solutions...
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Advice - Every entrepreneur knows what it’s like to face adversity. It comes with the territory, and includes cash-flow challenges, fickle customers, belligerent investors and unpredictable economic downturns. The best entrepreneurs tackle...
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Accelerators -A question I often get as an adviser is whether or not to join a business incubator or accelerator as a way to move forward faster and smarter and increase the odds of business success. The simple answer is always yes, but like any...
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Advice -One of the myths I often hear as an advisor to many entrepreneurs is that their lifestyle would somehow be better if they could more easily find other people’s money to build their startup. They don’t realize that according to...
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Advice - Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges. As an angel investor, I look diligently for signs that an aspiring startup founder...