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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Why do a few entrepreneurs, like Steve Jobs and Elon Musk, seem to come up with all the real innovations, while the majority of business leaders seem stuck in the rut of linear thinking? I have always wondered if innovation required...
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Advice - Angel investors and venture capitalists don’t make equity investments in non-profits. The simple reason is that it’s impossible to make money for investors when the goal of the company is to not make money. Yet as an active Angel...
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Advice - If you think that financial modeling for a new business is arcane magic, limited in value to financial wizards and professional investors, then you have been listening to the wrong advisors. In reality, a simple Excel spreadsheet...
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Advice - One of the most common complaints I hear from entrepreneurs is that they are overwhelmed by the workload and stress of starting their company. Then there are the additional challenges of balancing the demands of family and friends....
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Advice - Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the...
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Advice - Most entrepreneurs that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. Ironically, as a startup investor and mentor, I have seen too...
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Advice - An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mind-sets. But how does one...
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Advice - If you can’t deal with failure, then the entrepreneur lifestyle is not for you. Don’t believe that urban myth that all you need is a good idea, a little fun work, and the money will start rolling in. When you are pushing the...
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Advice - If you sold your last startup for $800 million, you probably already know how to build a business, and even conservative investors won’t worry about the quality of your next business plan. But, for the rest of us, don’t believe...
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Advertising - If you are an entrepreneur today and are not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t...
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Advice - If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to...
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Advice - In the beginning, all businesses are just people playing out an idea. It’s never the other way around —  there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on...
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Advice - In building a successful business, I find that creating a new and innovative product or service is usually the easy part. The hard part is providing the leadership required to align and motivate all the constituents and players –...
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Advice - As a mentor to startups and new entrepreneurs, I continually hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. People cite sources like this BusinessWeek story last...
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Advice - Successful entrepreneurs think creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision...
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Advice - Even though Big Data has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than...

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