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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Every entrepreneur and business executive knows that continuous innovation is required to survive, but most struggle with this more than any other challenge they face. They know they need to act proactively, but still are often...
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Advice - Every new venture that survives the first 5 years starts to drift away from their entrepreneurial thinking, and assumes they have achieved the path to longevity. In fact, even within Fortune 100 companies, almost 90 percent have...
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Advice - As a startup advisor and investor, I’ve met many aspiring entrepreneurs, and I often get asked the question, “I have a great idea for a startup—do you agree that it has real potential?” They don’t know that most experts...
Oh oh oh, after our holiday in Croatia I completely forgot to take a SP... twice... so today, I shoot a three-fold SP and call them day 243 through 245. The theme: going to work, at work, and back home again. Three parts of one day.Working with software that just doesn't do what it's supposed to do can be frustrating.Having one spot where it works and another where it doesn't is more frustrating.Not being able to figure out what's the reason the failing bit fails is most frustrating.
Advice - The good news is that everyone expects entrepreneurs to make mistakes, since founders explore uncharted territory. In fact, investors recognize that founders usually learn more from mistakes than from success, so a well-explained...
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Advice - Finding your sweet spot as an entrepreneur needs to start with a meaningful, personal purpose that is also a business opportunity. Some people are so passionate about a cause that they forget to consider the lack of business...
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Advice - Let’s face reality—no one can satisfy all people all the time. In business, this means an entrepreneur who never says “no” to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total...
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Big Data - We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the holy grail for finally being able to...
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Advice - With the availability of high-speed Internet and social media access around the world, it is easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly....
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Advice - As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count...
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Advice - Almost every entrepreneur starts their journey by developing a solution, based on their knowledge of a new technology or required service. Developer skills are necessary, but not sufficient, to build a business. A real business...
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Advice - Committees do not create successful startups. A single visionary entrepreneur almost always is the initial implementer of an innovative new venture, but that lone entrepreneur does not have the bandwidth to grow the business alone. He...
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Advice - To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Once they achieve that initial traction, the focus needs to change for quicker growth. Most entrepreneurs dream of achieving...
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Advice - In my years of working with entrepreneurs, I have heard many times the promise that their new idea will create the next Amazon or Apple, but I rarely hear the more important promise that the founder will practice all the good habits...
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Advice - There is a common belief in the angel and venture capital community that you put your money on the best team, rather than the best idea. Thus the top priority of every entrepreneur who wants funding should be to build and highlight...
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Advice - A common request I hear from aspiring entrepreneurs is for an assessment of their latest idea. I do not even try to assess things at the idea level, since I cannot read minds. I can assess execution plans, if you have any. Yet, I...
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Advice - Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for...