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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice -One of the myths I often hear as an advisor to many entrepreneurs is that their lifestyle would somehow be better if they could more easily find other people’s money to build their startup. They don’t realize that according to...
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Advice - Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges. As an angel investor, I look diligently for signs that an aspiring startup founder...
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Advice - Don’t assume that all investors are the same just because their money is always the same color. Every entrepreneur should do the same due diligence on a potential investor that smart investors do on their startups. Check their track...
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Advice - The last thing a new entrepreneur wants to think about for a new startup is how it will end. Yet, one of the first things a potential equity investor asks about is your exit strategy. The answer you give can make or break your ability...
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Advice - When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the...
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Advice - Most entrepreneurs looking for an investor can tell you how much money they need, but few have given much thought to what they are willing to sacrifice for it. Perhaps they're way off in their valuation (usually far too high), or are...
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Advice - Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors....
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Strategic -The pervasive ability and need to communicate constantly and globally through the internet and smartphones is incenting everyone to get more out of their own assets and time and capitalize on the idle resources of others. This new...
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Advice -Entrepreneurs often ask me why investors expect financial projections for a new startup even before the product is built and while the market is still being defined. I tell them that the projection process and results are most...
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Advice -You have to be extra tough mentally to be an entrepreneur. While thinking about it, I realized that it’s really not that different from the toughness required and trained into America’s elite military force of Navy SEALs, who...
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Advice -New entrepreneurs routinely jump into a startup with a full charge of passion and energy, but often find themselves drained of both after a few months due to the workload and challenges. Burnout and loss of passion are consistently...
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Advice -One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. They don’t realize that...
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Advice - Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market...
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Advice -Whether you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. For example, the Harvard Business Review a while back...
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Advice - In their passion to succeed, too many entrepreneurs treat friends and family investments as “low-hanging” fruit, only to find out later, after a stumble, that the pain of lost relationships is greater than the loss of their...
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Management - By definition, most entrepreneurs are thought leaders. They have the ability to recognize a market need, the skills to design and implement a solution, and the drive to start a business from that solution. It all comes from within...