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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become...
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Advice -Most small businesses are trying to forget the recent recession, and get back to “business as usual.” They don’t realize that business as usual is gone forever. With social media and smart phone conversations, real product...
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Advice - The marketing world changes quicker than technology. Winning entrepreneurs have long since supplemented conventional print and video push marketing with digital online interactive pull marketing, and more recently added...
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Advice - Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time in training and validating their employees’ ability to deliver memorable experiences to their customers. The...
less is more
Advice -Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Since we all have limited resources, and can’t add more hours to the day, the result is...
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Advice - If you are just plain tired of working so hard, or your startup is not getting the traction you expected, should you shut down cleanly, or just file for bankruptcy and walk away? For those who think that bankruptcy is the easy way...
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Advice - I don’t have an MBA. I used to fear that this would put me at a disadvantage in starting my own company, but now I’m convinced that it may be the other way around. In some reputable surveys, as many as two-thirds of entrepreneurs...
focus
Advice -Every entrepreneur and most professionals wish there were more hours in a day to get their work done. These days, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the...
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Advice -Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media or just count on traditional media. The answer is yes to all, and the challenge is how to choose how much of...
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Advice -A perfect storm is an expression that describes an event, where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, we are in such a situation now for new startups, with the...
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Advice - Traditional business intelligence and data mining software do a very good job of showing you where you’ve been. By contrast, predictive analytics use data patterns to make forward-looking predictions that guide you to where you...
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Advice - Investors will tell you that they love to put money into startups that are scalable, and ready to scale. But what does that really mean? Simply stated, it means that your business has the potential to multiply revenue with minimal...
TIANJIN/CHINA, 28SEPT08 - Participants at the Business Models by Design session in the Tianjin WorkSpace 2008 at the Annual Meeting of the New Champions 2008 in Tianjin, China.
Copyright World Economic Forum (www.weforum.org)/Photo by The Value Web
Advice -Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with...
coopetition
Advice - As a startup advisor, when I suggest cooperating with competitors, most entrepreneurs initially think I'm crazy or suggesting something illegal. But trust me, I’m not talking about anything sinister here, just a concept known in...
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Advice -Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function is more appealing to more customers. In reality, more features will more likely make the product confusing...
leadership
Advice -These days, with the many Internet articles and new courses available, most new professionals readily cross the gap from lack of business knowledge to knowing, but many never make it over the knowing-versus-doing gap. Investors I...