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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - If entrepreneurs don’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. The challenge is to know...
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Advice - “Scope creep” (or feature creep) is an insidious disease that kills more new business solutions than any other, especially high-tech ones, yet most founders (who may be the cause) never even see it happening. This term refers to...
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Advice - How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Even if you are bootstrapping your business, and you are the only investor, you should be asking...
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Advice - Your business can’t be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it’s time to rethink even...
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Advice - Real innovation in the business world is still rare. As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features,...
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Advice - By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet, very few achieve the great...
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Advice - Wouldn’t you like to be one of the lucky people who joined Google and Facebook when these were startups, and now be a multi-millionaire? So people ask me “How many shares should I ask for or expect when I join a startup today?”...
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Advice - Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active Angel investor, I still...
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Advice - In my years of mentoring entrepreneurs, a problem I have seen too often is low self-esteem and over-compensating through arrogance and ego. These entrepreneurs find it hard to respect customers or team members, and their ventures...
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Advice - You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers and a myriad of other support people. That doesn’t mean you have to be a social butterfly to succeed,...
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Advice - Entrepreneurs are all about firsts, and the most important is you making a great first impression – on investors, customers, new team members and strategic partners. Poor first impressions can be avoided, but I’m amazed at the...
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Advice - To be an entrepreneur, you have to navigate lots of unknowns, and the path is fraught with risk. Once you are past a certain mental age, you know too many of the things that can go wrong, so you never start. Sort of like the old...
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Advice - Every startup needs a couple of advisors with deep experience and connections in your business domain or financial skills to complement your technical focus. Advisors need to be mentors, looking ahead and directing you on key actions...
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Advice - Most entrepreneurs struggle with many startup dilemmas in building their business and these key dilemmas are the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own...
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Advice - One of the big questions that every entrepreneur struggles with is how much funding they should request from investors in the first round. They know from forums such as Shark Tank on TV, that asking for either too much or too little...
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Advice - Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper. In fact, the best entrepreneurs seem to see breakthrough changes coming even before they really happen and...