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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people...
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Advice - Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight,...
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Strategic - It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking...
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Strategic - What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company — regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be...
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Advice - I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the...
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Uncategorized - It’s time to take the drudgery and dread out of work at your business. You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. Only 32 percent of American workers are...
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Resources - “If you build it, they will come.” It's a line from an old movie, "Field of Dreams", which continues to lead to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new...
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Management - Every boss and decision maker is convinced that he or she is able to look objectively at any problem and make an unbiased decision. Some typically worry about biases in their team, but rarely think of themselves as a source of bias....
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Advice - Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the...
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Advice - Many new business owners I know have learned the hard way that you can never be everything for everyone. As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out...
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Tech - As an angel investor, I sometimes worry that all the viable unique ideas must already be taken. Entrepreneurs keep talking to me about the Internet of Things (IOT), autonomous vehicles, inter-planetary travel, and other exciting...
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Advice - As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they...
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Resources - Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get...
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Advice - Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. They don’t realize that they can...
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Strategic - Since the financial downturn of 2008, I have seen a new business model emerging, which embodies a greater focus on social and environmental responsibility, and a new requirement for trust and sharing, as well as customer and community...
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Advice - Many entrepreneurs I know are confused by the definition and need for an advisory board versus a board of directors. Some view both of these as a waste of time and a burden on the CEO, while other founders surround themselves with...