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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Marketing is everything these days. You can have the best technology, but if customers don’t know you exist or don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs...
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Advice - Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. Startups such as Chirpify have managed to flourish and raise millions with endorsements from folks like Lil Wayne and...
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Advice - Everyone knows that startups are risky, but they also expect that the job will be exciting and potentially very lucrative (think early employees at Facebook and Google). Yet, we have all heard stories about the high turnover,...
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Advertising - Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that...
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Advice - I’ve been advising and mentoring startups and growth companies for years and I find myself always pushing them to try something new, for the sake of growth and survival. When you try new things, you make mistakes, and I’ve seen...
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Advice - In my experience, inventors and technologists aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other and can jointly make a great team...
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Advice - One of the biggest impediments to starting a new venture is the “terror barrier,” a concept popularized by Bob Proctor, a 75-year-old millionaire and world-renowned entrepreneur.  This is the imaginary barrier that always seems...
Why Some Innovative Leaders Get Exceptional Results
Advice - How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market economy (marketquake)? These few seem more adept at executing market and...
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Advice - Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive cash flow. They envision a stable environment after that point, and may...
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Advice - Startup work environments are always chaos, but they can still be great environments to work in, or they can be terrible. Whether yours is terrible or great, that same tone flows out to your customers and regulates your productivity...
Getting Things Done Trumps Great Ideas in a Startup
Advice - When someone introduces me to an “idea person,” I automatically jump to the down-side conclusion that this person doesn’t do follow-up. Of course, there are people who are great at getting things done, but haven’t had an...
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Advice - Successful entrepreneurs like Tony Hsieh of Zappos and Casey Sheahan of Patagonia, have long since realized that influence is no longer something that you do to someone to get what you want, but requires listening and relationship...
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Advice - Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the...
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Advice - It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan...
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Advice - Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel and...
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Advice - Too many entrepreneurs confuse actions with momentum and results. We all know someone who repeatedly tells us how “busy” they are, when it’s hard to see what they get done. Momentum is moving things forward (mass x velocity)....

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