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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Burning Money
Advice - Cash flow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost...
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Advice - Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there...
Gadget Show
Advice - 'Technical entrepreneurs love their technology and often are driven to launch a startup on the assumption that everyone will buy any solution that highlights this technology. Instead, they need to validate a customer problem and real...
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Advice - One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The...
Numbers And Finance
Advice - One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The...
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Advice - Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. They don’t...
Money
Advice - Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors....
Leadership
Advice - Some entrepreneurs forget that they can’t use people the same way they use technology to build a startup. Inventors, for example, are skilled in manipulating technology, but may have little interest or experience engaging people to...
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Advice - It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any...
Exit
Advice - The last thing a new entrepreneur wants to think about regarding a new startup is how it will end, yet one of the first things a potential equity investor asks about is an exit strategy. The answer you give can make or break your...
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Advice - Let’s face it, consultants have a bad image. Businesses want experienced people who get their hands dirty, rather than experts who give presentations, make recommendations and disappear. Even consultants don’t like their job,...
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Advice - A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen with a pitch on their current “million dollar idea.” The initial monologue usually ends with the question, “How much money do...
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Advice - Sometimes entrepreneurs are so focused on making change happen for others that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new...
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Advice - With the recent apparent successes of several startups in taking their company public (initial public offering) and raising billions of dollars, I’m hearing a groundswell of enthusiasm from new entrepreneurs to follow in their...
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Advice - We all know at least one entrepreneur who always gets things done and appears unstoppable in his quest. All of you probably know many others who talk incessantly about their great ideas, but never seem to even get started, or they...
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Advice - There is an old saying that good lawyers run away from risk, while good businessmen run towards risk. Entrepreneurs see “no risk” as meaning “no reward.” In reality, all risks are not the same. Many risks can be managed or...

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