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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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6 Tools to Assess Your Potential as an Entrepreneur Photo
Advice - Too many people, young and older, let their career and their lifestyle happen to them, rather than proactively making things happen based on their personal passions, skills, and interests. Others make decisions based on someone...
6 Ways For Startups To Offer Greater Marketing Value Photo
Advertising - Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing...
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Advice - As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not...
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Advice - Big-bang hard launches make sense for large enterprises like Apple or Microsoft, who are building on existing revenue streams and have the resources for lavish events, Superbowl ads and large inventory buildups. But for startups with...
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Advice - Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real...
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Advice - Steve Jobs was one of those entrepreneurs who seemed universally either loved or hated, but not many will argue with his ability to innovate over the years. He was instrumental in creating Apple, which has pioneered a dazzling array...
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Advice - Whether you are an entrepreneur managing a startup or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. For example, the Harvard Business Review a while back...
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Advice - People who have been followers too long as employees don’t realize how hard it is to be a leader. Every new entrepreneur has to initiate the right actions to be perceived as a leader in their chosen business domain by their team and...
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Advice - New entrepreneurs tend to focus only on getting the product right and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well...
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Advice - A popular approach for aspiring entrepreneurs these days seems to be, to corner anyone who will listen, with a pitch on their current “million dollar idea.” The initial monologue usually ends with the question “How much money do...
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Advice - Most entrepreneurs believe they are different, but they can’t quite understand how. They usually explain it by insisting that they are driven to follow their passion, need to be their own boss, want to get rich quick or want to...
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Advice - As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, get rich quick or avoid anyone else telling them what to do. Let me assure you from personal experience and from helping...
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Advice -Most entrepreneurs spend far too much time thinking negatively about competitors and can’t resist making derogatory statements about them to their own team, investors and even customers. This approach only makes these important...
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Advice - Real innovation in the business world is still rare. As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking –1 more social network with more features,...
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Advice - More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth and the ability to find an investor. In the short run, there are real costs associated with the “triple bottom line” of...
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Advice - In this world of constant change, new technologies and a thousand cultures, it’s evident and somehow comforting to me that the basic rules for business prosperity really haven’t changed in the last hundred years. Business success...