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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice -In my experience as an advisor to aspiring entrepreneurs, I often encounter the myth that an initial startup requires investors. The reality is that over 80 percent of new businesses will never attract venture capital or angel...
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Advice -Entrepreneurs seem to have blinders on when looking at competitors. Generally they are so focused on killing competitors that they fail to see the positive potential of a strategic partnership or some other type of collaborative...
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Advice -When starting a new business, an entrepreneur has to take a “hands-on” role. Because there are so many unknowns and things happen so fast, this is no time to delegate or hire outside consultants to handle core functions. That...
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Advice -It is still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any...
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Advice -Even if you are like me and you work every day in the world of new-venture funding, the options are confusing, and their meanings seem to change on a regular basis. For example I challenge any entrepreneur to define the difference...
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Advice - Many experts are certain that successful entrepreneurs have the most inspiration, while others will assert that it is about more perspiration. In my experience, both are always required in heavy doses. “Cannot fail” shortcuts or...
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Advice -The job of chief financial officer (CFO) may sound like a nightmare assignment to technical entrepreneurs, but the tasks and skills required are key to every new venture. In addition, if you are already a CFO, this position is a...
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Advice -Entrepreneurs looking for investor funding often fail to realize that all money comes with strings attached. For example, if you have watched the “Shark Tank” TV series, you probably noticed that the “sharks” always ask the...
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Advice -According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new...
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Advice -Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. According to the Angel Capital Association, at least 300,000...
Design Factory is an experimental platform of Aalto University, started in Autumn 2008. The Factory is a constantly developing physical, social and mental environment, aiming to support interdisciplinary and international co-operation between parties interested in design and development.
Located in Otaniemi, the Design Factory building hosts a number of courses, research projects and start-up companies, as well as some short-term co-operation projects.
Advice -Whether you are talking to peers, competitors or investors, you as an active entrepreneur will be judged on your familiarity with today’s startup and funding jargon. I am not recommending that you saturate your discussions with...
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Advice -When I heard a friend and business mentor say, “Your startup will not fail if you do not quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always...
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Advice -As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. They seem to feel it conveys a message of personal enrichment at the expense of others. My...
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Advice - Most technical entrepreneurs I know demand the discipline of a product specification or plan and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business...
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Advice -If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture...
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Advice -As an advisor to entrepreneurs and active angel investors, I often get questions about the realism of the Shark Tank TV series compared to professional investor negotiations. The simple answer is that with all the staging of TV...