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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Lifestyle - Every entrepreneur and business leader waits too long before really working on the legacy that he or she wants to leave to society and their family. They realize too late that they don’t really want to be remembered for how many...
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Advice - Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners or even customers is embarrassingly poor writing. Being very visible in the startup community, I still get an...
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Advice - Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur wannabes never...
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Advice - Every startup founder rightfully starts out as the single leader of the startup, but as the business grows, many entrepreneurs struggle with relinquishing any control, or fail to recognize and allow other leaders to emerge. The result...
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Advice - In this era of accelerating change, business-as-usual is the enemy of every business, new and old. Yet it’s an easy rut to fall into, and a tough one to break out of. Every business needs to “reach for the stars” on a regular...
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Advice - Despite the fact that the number of IPOs (Initial Public Offerings) for startups has continued to decrease, I still hear it touted often as the preferred exit strategy. I suspect the exuberance for an IPO is still being driven by the...
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Advice - Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. Either they are never really ready to commit, study an...
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Advice - In my experience mentoring new entrepreneurs and aspiring business leaders, I see far too many who seem to be driven by all the wrong reasons. Everyone seems to espouse extrinsic motivations, such as getting rich, having power and...
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Advice - Many entrepreneurs forget that their success is more about helping other people than about personally becoming famous, or overcoming the odds and getting rich. A successful business has to satisfy customers with a strong team, by...
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Advice - Every startup with any traction quickly reaches a point where they need to hire employees to grow the business. Unfortunately, this always happens when pressures are the highest, and business processes are ill-defined. At this point you...
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Advice - When I heard a friend and business mentor say, “your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always...
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Advice - You can’t win as an entrepreneur if you work alone. You need to have business relationships with team members, investors, customers and a myriad of other support people. That doesn’t mean you have to be a social butterfly to...
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Advice - Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are falling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are...
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Advice -Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Some startups have a new technology but stick to a tried-and-true business model. Others take an existing...
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Advice - Angel investors and venture capitalists don’t invest in non-profits. The simple reason is that it’s impossible to make money for investors when the goal of the company is not to make money. Yet I still get this question on a regular...
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Advice - Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social-networking platforms, starting with Facebook, has destroyed the meaning of...