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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Uncategorized - Willingness to take a risk is the hallmark of a serious entrepreneur. That is why one of the first questions that potential investors ask is “How much of your own money, and friends and family, have you put into the new business?”...
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Advice - After many years of working with angel investors seriously trying to find new ventures worthy of their hard-earned money, I find their frustration often exceeds that of entrepreneurs sincerely looking for financial help. That is a...
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Advice -The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but...
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Advice -With the pace of change ever escalating, entrepreneurs today cannot afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time employees. At the same time, more...
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Advice -One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. According to the National Business Incubator Association (NBIA), there...
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Advice -Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That is the right place to start, but real growth and scale requires...
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Advice -In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which ideas to implement, and...
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Advice -I am sure all of you know one or more of the 200 or more young companies that are currently valued at one billion or more by investors and stockholders. These are popularly called “unicorns.” Some of the most well known include...
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Advice -Isn’t it amazing that some people you know always seem to be working hard, but never seem to get anything done? As an entrepreneur, you need to avoid partnering with these people, or hiring them into your startup. The challenge is...
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Advice - Superstars in business are the ones who get things done, not the ones who work the most hours or are always busy. Whether it be in a startup or a large enterprise, everyone can name those few individuals who stand out as unstoppable,...
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Advice -If you are not willing to take some risk as an entrepreneur, then do not expect any gain. Yet, everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs....
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Advice -Technology is key to every business these days that experienced business-smart but non-tech entrepreneurs are falling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are...
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Advice -I have noticed a great tendency among startup founders to ignore the essentials of business accounting in the early stages of their startup. Just because you are not profitable yet, does not mean you can skip the record keeping. In...
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Advice -Every startup begins with an idea, but from that point forward, it is all about execution. Founders soon learn that customers only spend real money for solutions rather than ideas. Investors have also learned not to invest in ideas,...
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Advice -I always tell entrepreneurs that 2 heads are better than 1, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you do not have in business, technology or money. So the first...
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Advice -As an entrepreneur looking for professional investors, one of the quickest ways to lose credibility and get rejected is to start with a ridiculously high pre-money valuation. I see it happen often in my angel investment group, and...