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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. This is the mysterious and dreaded due...
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Advice - Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to...
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Advice - If you are a new entrepreneur, or entering a new business area, it’s always worth your time to assemble an advisory board of two or three executives. You need them before you need funding and if you select the wrong people, or use...
Magic
Advice - Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires...
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Advice - As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. I realized that Venture Capital and Angel investors are actually humans,...
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Advice - I’ve always wondered who started the urban myth that the best way to start a company is to come up with a great idea and then find some professional investors to give you a pot of money to build a company. In my experience, that’s...
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Advice - Every startup, as well as mature business, needs to learn as much as possible from Amazon, Apple, Facebook and Google, who have set the standards for fast growth and success in today’s business world. These companies, designated the...
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Advice - As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time and more annoyed than energized by the abundance of challenges they see in building their...
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Advice - Entrepreneurship is not a job for the Lone Ranger. Every startup requires building and maintaining effective relationships with people, including partners, team members, customers, and investors. That means giving and asking for...
follow your dreams
Advice - Deciding to be an entrepreneur is a lifestyle move, and it should be part of a long-term strategic plan. You shouldn’t be making this decision just because you are mad at your boss, would like to be rich, or because someone else...
JD_A Founder’s First Key Decision Is The Business Name
Advice - First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you,...
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Advice - According to several recent reports, job satisfaction for employees is at an all-time low. An online survey published earlier this year found that nearly two-thirds of the respondents were not happy at work. One obvious alternative...
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Advice - How many times have investors heard startups begin their pitch by touting that their technology is “disruptive?” What entrepreneurs forget, or don’t realize, is that most customers are wary of all technology, educating the...
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Advice - Many experts will tell you that you can’t succeed as a part-time entrepreneur, as any good startup will require a 100 percent commitment of your time and energy. But not many of us have enough savings to live for a year or more...
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Advice - In today’s fast moving world of business startups, learning trumps knowing every time. What established businesses know through experience keeps them from looking for new and innovative ways to do what they do better, cheaper, and...
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Advice - Every startup lucky enough to get some traction gets to the point where it decides to hire some “regular employees” for sales, marketing and administrative tasks. Then the company is surprised to see productivity and creativity...

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