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Marty Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market economy? These few seem more adept at executing market and technology turns, not...
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Advice - The good news is that recent big company financial woes and layoffs have generated a flood of candidates with real experience seeking positions at startups. The bad news is that many of these frustrated employees may have already...
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Advice - The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. This new...
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Advice - Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in founding a startup today. Either they are never really ready to start, study an opportunity...
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Advice - Many first-time entrepreneurs find themselves unable to bootstrap their startups, and also unable to find early funding at the venture capital level or even with angel investors. Their only recourse is that first tier of investors,...
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Advice - A perfect storm is an expression that describes an event, where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, we are in such a situation now for new startups, with the confluence...
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Advice - Every entrepreneur and business leader waits too long before really working on the legacy, that one wants to leave to society, and his/her family. They realize too late that they do not really want to be remembered for a number of...
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Advice - The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering. For example, one more social network with the best of Facebook and...
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Advice - How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market economy? These few seem more adept at executing market and technology turns, not...
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Advice - Every entrepreneur and business leader waits too long before really working on the legacy, that one wants to leave to society, and his/her family. They realize too late that they do not really want to be remembered for a number of...
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Advice - Despite the rush in every academic institution to offer more courses on entrepreneurship, I still have not found it to be something you can learn in school. You can pick up the basic principles this way, but the problem is that the...
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Advice - Every entrepreneur can learn from a mentor. For example, most people do not know that billionaire Mark Zuckerberg, gives real credit to the inspiring mentorship of Steve Jobs, for his Facebook success. Most entrepreneurs simply do not...
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Advice - Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job. In my view, “taking responsibility” is the core element behind...
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Advice - When an entrepreneur first incorporates their business, they may find themselves to be the proud owner of 10 million shares of common stock, commonly called founder’s shares.It’s disconcerting for most to realize that these...
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Advice - Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to...
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Advice - A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. I wish it was that easy. The challenge is that every new business needs to...