BUILD A BADASS BRAND
Be the Apple of Your World
“Apple spends billions of dollars to reach billions of customers, small brands just have to scale that back,” said Pia Silva, partner at Worstofall Design, while Jeff Madoff, founder of Madoff Productions, reminded the crowd that “building a brand is a marathon:” you can’t ever stop running. Don’t get overwhelmed or discouraged, they also suggested, reassuringly. It’s not necessary to do it from scratch. Just see who’s already out there doing it, then refine it and do it better, being careful not to over tweak. “Don’t spin your wheels getting it perfect. Just put yourself out there and then continually refine,” Silva encouraged.
Find Your Magic Space
“What can you sell that no one else is selling, that your customer needs? That’s the magic space where you need to be,” Silva recommended. Niche marketing can pay off big when the right people, product, and time come along to collect the spoils of a new market.