Heidi & Stephen Messer
Back in 1996, when the brother-sister duo Stephen Messer and Heidi Messer first started Linkshare, there was no such thing as ‘affiliate marketing.’ Well, the Messers not only changed that: nearly 10 years later, between publishers and advertisers, the pair had amassed 10 million and Linkshare was acquired by Rakuten for $425 million.
They’re at it again. Their new venture, Collective[i], a data-driven technology and network that transforms massive amounts of raw data into enterprise shared strategic knowledge. Heidi and Steve are cofounders – again – and the company was recently selected as one of OnMedia’s 100 Top Private Companies.
So, please don’t ask Heidi if Steve is her husband. He’s her brother. Her husband is Tad Martin, Collective[i]’s third cofounder and CEO.
Nothing quite like keeping it in the family.
Image credit: Success Stories