Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there’s an element within a given ad that sometimes garners more attention that it should.
In this case, it’s the gigantic smile on the model in two new Deutsch LA-created ads for the new VW Jetta. Of course the concept, which features a flight attendant (the aforementioned person with the gigantic smile) in the passenger seat reeling off the automobiles awesome features…as if she were doing that whole inflight safety thing…is perfect. Why? Because the spots will be airing in-flight on JetBlue, United and Frontier now through New Year’s.
Great teeth! Uh, I mean, great ads.