Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic based on the quality of the content on your page. But will it stay this way? George Deeb shares some insight on why SEO may not be viable long-term…
PulsePoint, the company using real-time data to unlock and activate insights for healthcare marketing, has agreed to be acquired by Internet Brands, an internet holding company that owns and operates sites like WebMD, Fodors, Lawyers.com, Medscape, Martindale, and Flyertalk. Internet Brands is a KKR portfolio company. The terms of the transaction were not disclosed.
GroundTruth, one of the pioneering adtech companies focused on location-based marketing, has agreed to acquire Addy, the self-serve local ad marketplace as consolidation in the adtech space continues. Terms of the transaction were not disclosed.
TripleLift, the next-generation adtech platform focused on native programmatic advertising, has agreed to be acquired by Vista Equity Partners, the private equity firm founded by Robert F. Smith. The terms of the transaction were not disclosed but it has been reported that the transaction values TripleLift at $1.4B.
STAQ, the data collection, normalization, and visualization platform for programmatic ad performance, has been acquired by Operative, the broadcast management SaaS platform for linear and digital.
Gary Vaynerchuk shares some tips on how to approach influencer marketing in our marketing mix.
Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean by that is, advertising was created to take time away from content consumption and shift it to brand/product awareness. Gary Vee shares more…
Beeswax, the programmatic ad-tech platform that offers “bidder-as-a-service”, has been acquired by FreeWheel, the digital TV advertising platform. FreeWheel is owned by Comcast.
Since launching in 2018, real-time market research platform Suzy has been making strides in introducing technology to a traditionally fragmented, slow, and expensive industry. Suzy’s advanced research tools enable brands to make data-driven decisions with quality consumer insight in an agile offering. Presently, over 200 brands including Johnson & Johnson, Chipotle, and Citibank partner with Suzy to capture their customer insights and 500M+ consumer research responses have been recorded on its platform. The company is on pace to do $20M in ARR this year. AlleyWatch caught up with President Avi Savar to learn more about the market research industry, Suzy’s growth plans, and recent round of funding from investors that include Rho Ventures, Bertelsmann Digital Media Investments, Triangle Peak Partners, and Foundry Group.
Influencer marketing is one of the most misunderstood concepts in business.
Sales, marketing, and advertising are at the heart of B2B revenue generation efforts. However, there has traditionally been a lack of collaboration between these important functions with each often operating under its own silo. 1sm bridges this gap with its category-creating revenue operation analytics platform that centralizes knowledge and data into a single, easy-to-use dashboard that integrates with existing technology stacks. CEO and Cofounder James Weitzman walks us through the platform, the experience of raising during the pandemic, and the company’s plans as it emerges from private beta in the next few months.