Since launching in 2018, real-time market research platform Suzy has been making strides in introducing technology to a traditionally fragmented, slow, and expensive industry. Suzy’s advanced research tools enable brands to make data-driven decisions with quality consumer insight in an agile offering. Presently, over 200 brands including Johnson & Johnson, Chipotle, and Citibank partner with Suzy to capture their customer insights and 500M+ consumer research responses have been recorded on its platform. The company is on pace to do $20M in ARR this year. AlleyWatch caught up with President Avi Savar to learn more about the market research industry, Suzy’s growth plans, and recent round of funding from investors that include Rho Ventures, Bertelsmann Digital Media Investments, Triangle Peak Partners, and Foundry Group.
Influencer marketing is one of the most misunderstood concepts in business.
Sales, marketing, and advertising are at the heart of B2B revenue generation efforts. However, there has traditionally been a lack of collaboration between these important functions with each often operating under its own silo. 1sm bridges this gap with its category-creating revenue operation analytics platform that centralizes knowledge and data into a single, easy-to-use dashboard that integrates with existing technology stacks. CEO and Cofounder James Weitzman walks us through the platform, the experience of raising during the pandemic, and the company’s plans as it emerges from private beta in the next few months.
Simplecast, the podcast management and analytics platform, has been acquired by SiriusXM, the satellite radio provider and parent company to Pandora. The terms of the transactions were not disclosed. SiriusXM plans to combine Simplecast with AdsWizz, the podcasting monetization platform that Pandora acquired in 2018.
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.
Does automation mean the death of creativity in agency jobs? It may just be the exact opposite and here’s why.
Understanding customer needs is one of the basic tenets of business. Solving your customer problems makes your business successful. Suzy is the consumer intelligence platform that enables brands to understand their customer whether its for building pipelines, product development, and gathering feedback. Launched at SXSW in 2018, Suzy is working with over 200 leading brands […]
No small business owner wants to hear a customer haughtily say, “I’m going to leave a Yelp Review!”A few bad customer reviews can mean disaster for a small business owner. Reputation Desk lends a hand to small business owners by enabling them to manage customer reviews from various sites and social media channels in a centralized platform. […]
Recently, Netflix had its first drop in US users in nearly a decade. The streaming giant’s subscriber base fell by 130,000 in the US– the first drop since 2011 according to the Wall Street Journal. Netflix has always been an expert at playing the long game (remember when they used to ship you DVDs?), but […]
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]