Advertising

The advent of the digital advertising ecosystem has created endless possibilities for companies to disseminate their message to the right...

“Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This a famous...

Corporations are increasingly becoming concerned about their environmental, social, and governance impacts as investors, policymakers, and other key stakeholders believe...

In today’s sea of endless ads, creatives have to be memorable, longer lasting, cost-efficient and engaging in order to stand...

91% of markets believe there is still room for growth in showcasing diversity in their market materials. There’s been a...

OpenSlate, a contextual brand-safe targeting platform for social video and CTV content, has agreed to be acquired by DoubleVerify for...

The customer data platform market size is expected to grow to $15.3B by 2026; that’s just the platform market. The...

Cannabis sales eclipsed $17B in 2020, setting a new record for annual sales and the economic impact of the marijuana...

Market research has been driving strategic decisions for companies for decades. However, the tools and models that have been predominantly...

Businesses that use content have conversion rates 6x higher than those that do not.  The content marketing industry is expected...