When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than they do in 2019. If you told me that you have $25 million and you wanted to sell some stuff, I would look at Super Bowl commercials first — then I would look at Facebook, Instagram, and […]
Adtech is alive and well! Ad agencies may be facing an uncertain future now that companies are looking internally to manage their programmatic ad buying, powered by a set of sophisticated tools, the likes of which were never available before without an expensive, custom solution. Beeswax, billed as “Bidder-as-a-Service”, is an adtech platform that can […]
The old-fashioned vending machines that sit in the office kitchen or in the rooms that house the ice machines at hotels are soon to go extinct. Vengo Labs has redefined the concept of vending through its mini, interactive, and digital vending machines that serve not only consumer-packaged goods but also digital advertisements. The machines prioritize a seamless user experience […]
Businesses need to adapt their mindset to the “new world” of marketing starting with understanding effective Facebook advertising strategies.
Nominations are now open for AlleyWatch’s 2019 NYC Tech Influencers feature. Know someone amazing who belongs on this list? Nominate them today here. Nominations open until 12/15. Looking to drive targeted response from the NYC Tech community at scale, learn more about partnering with AlleyWatch on this initiative here Customer engagement is all about personalization and in this age […]
Schlepping to a car showroom to look at a potential car to buy typically ends up being a colossal waste of time. Thankfully, that is changing with SpinCar, a digital merchandising platform that uses 360° WalkAround® technology so shoppers can get the physical showroom experience wherever and whenever they want. Through its proprietary technology and […]
Direct mail isn’t dead and PebblePost proves this through its Programmatic Direct Mail® service, which converts shoppers into buyers. This service collects data on users’ real-time online interest and then sends meaningful mail to influence at-home purchases. PebblePost’s marketing platform uses sophisticated data insights to deliver the right message, at the right time but through physical […]
Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.
A common pitfall associated with marketing at scale is sending a promotion to a client who has already purchased or received that product. It’s simply a waste of your marketing dollars. The ability to tailor and customize brand engagement, in real time, is critical to retain and attract clients, which is why Dynamic Yield has created […]