Simplecast, the podcast management and analytics platform, has been acquired by SiriusXM, the satellite radio provider and parent company to Pandora. The terms of the transactions were not disclosed. SiriusXM plans to combine Simplecast with AdsWizz, the podcasting monetization platform that Pandora acquired in 2018.
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.
Does automation mean the death of creativity in agency jobs? It may just be the exact opposite and here’s why.
Understanding customer needs is one of the basic tenets of business. Solving your customer problems makes your business successful. Suzy is the consumer intelligence platform that enables brands to understand their customer whether its for building pipelines, product development, and gathering feedback. Launched at SXSW in 2018, Suzy is working with over 200 leading brands […]
No small business owner wants to hear a customer haughtily say, “I’m going to leave a Yelp Review!”A few bad customer reviews can mean disaster for a small business owner. Reputation Desk lends a hand to small business owners by enabling them to manage customer reviews from various sites and social media channels in a centralized platform. […]
Recently, Netflix had its first drop in US users in nearly a decade. The streaming giant’s subscriber base fell by 130,000 in the US– the first drop since 2011 according to the Wall Street Journal. Netflix has always been an expert at playing the long game (remember when they used to ship you DVDs?), but […]
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]
Non-profits spend ~$150B annually on outsourcing marketing functions because great marketing campaigns can encourage thousands of people to volunteer, donate, and further support the cause and most nonprofits don’t have the resources to support in-house hires. Seeing this vast opportunity, Wethos has built an agile marketplace that allows nonprofits and mission-driven brands to engage creative marketing […]
Marketing teams need data-driven strategies that provide insights, organization, and optimization to ensure seamless customer experiences. Simon Data is the customer data platform that generates a single, unified view of a customer based on data that is collected across various channels. The company’s data platform is layered with an integrated marketing cloud that enables marketers to […]
Resources must be focused on capturing customers, who are looking for engagement, rather than the loudest noise. Z.E.R.O. marketing is not zero marketing.