Direct mail isn’t dead and PebblePost proves this through its Programmatic Direct Mail® service, which converts shoppers into buyers. This service collects data on users’ real-time online interest and then sends meaningful mail to influence at-home purchases. PebblePost’s marketing platform uses sophisticated data insights to deliver the right message, at the right time but through physical […]
Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.
A common pitfall associated with marketing at scale is sending a promotion to a client who has already purchased or received that product. It’s simply a waste of your marketing dollars. The ability to tailor and customize brand engagement, in real time, is critical to retain and attract clients, which is why Dynamic Yield has created […]
In order to stay relevant, businesses to have a steady stream of content to power their social media, email, or website. However, finding the appropriate content for the right audience, at the right time poses a specific problem that Vestorly, the cognitive content marketing platform, addresses. Built with the mindset that every marketer should be […]
Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.
AlleyWatch covered this fintech startup just back in March when it completed a successful strategic investment round, but Even Financial is at it again. This time it raised $18.8M in a successful Series A round. A few of this round’s investors were originally clients who decided to buy-in because of Even’s powerful platform. Its API […]
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
After a long period of speculation, it has been confirmed that AT&T has acquired adtech pioneer AppNexus. The financial terms of the acquisition were not disclosed but sources with knowledge of the transaction have indicated the value of the transaction is approximately $1.6B. AppNexus primarily provides a sell-side platform (SSP) for publishers to monetize their […]
Young people are disenfranchised with traditional TV, and as mainstream media gravitates more towards quick content on platforms like YouTube and SnapChat the business opportunities are endless. Whistle Sports is the latest startup that is redefining what it means to be a media and entertainment company for young audiences. It creates and distributes content and […]
People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments. It is built on the Nasdaq platform, […]
Companies spend an extraordinary amount on marketing to the right audience, but a significant issue that they face is figuring out who these consumers actually are and what they are engaged by, especially on mobile, which has been rather anonymous traditionally. That’s where Mobilewalla, the largest consumer intelligence mobile platform comes in. Using a blend […]