These 4 Hot AdTech Startups Demoed at NY Ad Tech Meetup

While there may be talk of venture money drying up for ad tech companies, that doesn’t appear to have curbed any of the innovation in the space. We saw four great demos from aspiring ad tech companies in the alley.

Thursday night’s NY AdTech Meetup, organized by Tiffany Guarnaccia, the founder of ad tech PR firm, Kite Hill, showcased some of the newest and most promising startups who came out to their latest platform releases and were asked to prove why their product represents the future of the industry.

Guarnaccia added, “These exciting companies are pushing the industry forward and highlight advancements in mobile, content (re)marketing, social and targeting.”

“It’s also great to see so many women in ad tech take the stage. Our industry has been asked ‘where are the women in ad tech.’ Three out of four presenters tonight were women, so the answer is — here.”

The evening’s presenters included Sable Worthy, Ad Operations Manager at S4M, Kaitlin Atkinson, VP Business Development, StatSocial, Al Chen, Cofounder, Cooperatize, and Dorin Rosenshine, Founder & CEO, Outleads.

LET’S TAKE A DEEPER LOOK AT THESE 4 STARTUPS

S4M

“It’s the year of mobile, again,” started Sable Worthy, who was demoing the S4M’s YANCO, a performance advertising platform that uses the power of predictive analytics to identify potential customers in real-time.

“People are spending tons of time on mobile, but our industry is behind on the tools that make mobile ads work. The industry’s mobile metrics are also leftover from the desktop days. Measuring clicks does advertisers a disservice because they are not learning what people are doing on their phones, how they’re really interacting,” said Worthy.

After explosive growth in the European marketplace, S4M has just entered the US marketplace.

“S4M provides a full mobile native stack from beginning to end. There are multiple ways of reaching your desired audience through S4M. Advertisers shouldn’t flush 60% of their budget down the drain by not working with someone who has a full stack and understands mobile,” said Worthy.

StatSocial

“We work with Mashable, Cision and SalesForce. We moved into ad tech in the past year by incorporating social stats into CRM,” said Atkinson.

StatSocial delivers “enterprise-class” Twitter analytics that help marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, StatSocial can give demographic and psychographic insights from consumer data aggregated not just from Twitter, but from other social sites and blog platforms.

Cooperatize

Cooperatize is a new storytelling marketplace that allows brands and agencies to buy sponsored content from thousands of verified publishers. The company highlighted the growing content marketing ecosystem and the importance of rewarded content.

“We’ve created a reward system for completing stories and have integrated remarketing capabilities,” said Chen. “It’s great to be here and hear other founders talk about how they are changing the ad tech landscape.”

Outleads

Outleads enables advertisers the ability to target online based on offline activity. For example, if a consumer visits a car dealership website, calls, and comes in for a test drive; the car dealership can target the consumer with online ads based on the fact that she came in for a test drive.

“We enabling hyper personalization to happen,” said Rosenshine. “Outleads can recognize phone calls and retarget ads through CRM software in combination with our ad tech platform.”

“Current advertising algorithms only look at our online activity, Outleads enables offline activity to be factored in as well, enabling more ad personalization. Our goal is to make it possible to leverage data about offline activity in online targeting exactly the same way that browsing data is leveraged,” said Rosenshine.

“We just got back from the Microsoft accelerator program. We’re growing quickly and are hiring for sales and tech positions in NYC,” Rosenshine ended.