Traditional forms of effective advertising is often taken and more often quite expensive. If you are looking for a new way to make yourself heard in the endless streams of ads, SocialSign.in makes WiFi guest login screens a way to target customers. With minimal effort on your part, you can get take the CRM data and have it sent straight to you in a frictionless manner.
CEO Mike Perrone talks us today about the company’s mission – “to show the world the previously untapped value of Guest Wi-Fi as an acquisition channel”, as well as where they plan to go with their tech in the future.
Give us a brief description of your company.
SocialSign.in enables the best commercial venues to turn their guest WiFi into an incredibly effective marketing and sponsorship channel. SocialSign.In’s customers use our technology to cultivate a highly qualified, valuable audience using the foot-traffic they already have. Our research shows that more people will use our customer’s guest WiFi and then visit their homepage, social media or apps combined. Our technology works without needing to change user behavior, having to install an app or face user permission challenges. Each visitor is accessible to serve personalized offers and engaging content while generating valuable CRM data and promotable email relationships. Take advantage of your current foot traffic in real time using SocialSign.in.
What’s the size of the market you are attacking?
The opportunity size is tens of billions of dollars in the commercial real estate market alone. We also service the live entertainment and professional sports industries, which are comparable in size.
What’s the business model?
What kind of traction have you achieved since joining the Accelerator?
The Company has signed several major commercial owner operators with a significant increase in future sales pipeline opportunities through Metaprop’s industry connections.
What was the experience like working with the MetaProp Accelerator?
Working with Metaprop accelerator was beneficial to help quickly expand in this specific vertical. The program expanded our industry knowledge and leveraged real estate connections through Metaprop’s connections. Our estimate is that we tripled our speed to this market by participating.
You previously went through TechStars NYC – how did being in an industry-specific accelerator compare?
Working with Metaprop accelerator offered the company access to a greater depth of industry expertise and business development acceleration than a generic startup incubator could have. This was particularly valuable for us because we intended on focusing on commercial real estate as a key vertical.
What was your favorite part about being in NYC?
Diversity of industry and people, this diversity lends itself to a balanced and interesting ecosystem.
What’s the one thing about your company/progress that you’d like to announce to the world?
We are proud to be the premier company leading the charge on a new and incredibly effective marketing channel.