For anyone who has ever managed large areas, private or public, knows the amount of communication it takes to be efficient and Slackis not really optimized for the housekeeping industry. Keeping up with who is cleaning what, and when one party is leaving and another arriving is a big headache that not enough walkie-talkies in the world can fix. But what can fix this is the OPTii Keeper. Created by OPTii Solutions, the Keeper turns your phone into your best friend at work, doing everything that you can’t – except for the actual work.
Today we sit down with Steven Spurgin to discuss the company that “prides itself on efficiency” and some of the impressive traction that the company has already shown.
Give us a brief description of your company.
Believe it or not, hotel housekeeping operations is chaos with massive impact on profit and on guest satisfaction. Clipboards, paper, pen, walkie talkies, poor training, difficult quality control, and hundreds of millions of dollars wasted every year. Optii Solutions is software that brings order to the chaos and lets hotel owners and managers be proactive in servicing their guests. OPTii Solutions provides a housekeeping turnkey software solution branded “OPTii Keeper” that utilize mobile technology, predictive cleaning times, inventory reporting and fully automated dispatch to assure that hotel rooms of the highest quality possible are available for guests when required. OPTii solutions was the first to market and remains the innovation leader in housekeeping automation. OPTii’s solutions are consistently increasing efficiency by 10-20% and are enabling high quality, measured and monitored cleanliness at levels never before achievable.
What’s the size of the market you are attacking?
Primary market is $1B hotel housekeeping software solution market.
What’s the business model?
Software as a Service
What inspired the business?
Founder Soenke Weiss working in the hospitality industry in Australia was motivated in his career to reduce the largest P&L item – housekeeping labor, and build controls around the largest factor in guest dissatisfaction – hotel room cleanliness. This motivation led to a solution be developed with a number of 5-star hotels and casinos and expanding from Asia-Pacific to Europe, the Middle East and now North American.
Are there other uses of your software outside of the hotel market?
Housekeeping is just the beginning. Optii Solutions is perfectly suited for managing cleaning and maintenance of public areas – a tool set that is needed both in hospitality and in other real estate sectors. Optii is currently in Beta with OPTii Public area with a large integrated resort and casino.
What kind of traction have you achieved since joining the Accelerator?
OPTii has secured a large anchor investor in NYC, secured corporate approval from Starwood, and signed its second commercial cleaning company focused on hotel housekeeping. OPTii has also gone live with its first two U.S. properties and installed its first corporate operated Rezidor property – the Radisson Blu Prague.
What was the experience like working with the MetaProp Accelerator? ?
It’s a longer program that required me to commit flying into New York each week while meeting the needs of Optii’s international business. I was skeptical given the nature of our business.
There’s some fun but, make no mistake, Celia, Zach and Aaron are really serious about this program. They show up and respond to every call and every email quickly. Before the program even started, they matched us with some of New York’s (and the world’s) biggest names in hotel development, ownership and management. Now, we get a lot of tactical, “roll-up-your-sleeves” interaction during office hours. Most obviously, weekly CEO “forum” meetings (three of us are engineer CEOs, two of us are former banker CEOs) give us a chance to share best practices while keeping a relentless, competitive focus on our growth metrics. That’s really valuable when you’re a start-up with dozens of competing priorities. At the same time, every week (and usually behind the scenes), the MetaProp NYC team finds time to meet, make calls and send emails, to help us with business development, fundraising, strategy, recruiting, and marketing/PR. At the end of each office hours we get food, drink and networking/education time with friendly VCs, real estate execs, and industry journalists. Then, we come back the next week and do it all again!
This program can be intense, challenging, and exhausting. But, looking back, the growth and real estate access make me feel like we’re now bringing a fighter jet to a knife fight.
What was your favorite part about being in NYC?
On a personal level – NYC has always been one of my favorite cities in the world to work and play. On a professional level, NYC represents the heartbeat of commercial real estate and CRE Tech. Through MetaProps introduction to CRE and CRE Tech leaders, the company and me personally have gained relationships that are irreplaceable. These relationships – professional and personal represent the most exciting part of this journey.
What’s the one thing about your company/progress that you’d like to announce to the world?
OPTii is pleased to announce the formal Beta Program for it OPTii Pubic Area application, a cousin to OPTii Keeper. OPTii PA expands the management capabilities of luxury and resort operators as it is designed for managing and inspection of commercial real estate spaces. The company is accepting limited applicants for production Beta clients in both hospitality and commercial real estate markets.