Mercato, the online ordering and delivery platform for independent groceries, has raised $4M in Seed funding from investors that include Greycroft, Loeb Enterprises, Monica Woo, and Marcy Simon. Founded by Bobby Brannigan, Dave Bateman, Edward Politis, Jesse Villanueva, Matthew Alarie, and Michael Mason in 2015, Mercato has now raised a total of $8.7M in reported equity funding.
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