For many, the pandemic has made us reevaluate how we view our living situations and our possessions. As millions flocked to remote lifestyles, they were also forced to downsize and shed items including clothing. Wardrobe is a peer-to-peer fashion rental marketplace that allows users to rent out their fashion items to aspiring fashionistas and earn. For renters, they are able to access high-end and unique items while participating in a sustainable circular economy at a time where $400B+ of clothing is discarded each year. The company, founded in 2018, uses retail dry cleaning locations as hubs for its service where renters can pick up and drop off clothing if they are in NYC. The dry cleaners also provide storage and cleaning while earning incremental revenue. Items can also be shipped nationwide for those not near a hub. Wardrobe charges ~35% of the rental fee as a service charge. AlleyWatch caught up with Wardrobe CEO and Founder Adarsh Alphons to learn more about how Wardrobe is making fashion more sustainable, the company’s celebrities influencers, strategic plans, latest funding round from investors that include Slow Ventures, Foundation Capital, Neil Parikh, and Leon Bridges.
Foundation Capital
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