Fatherly, the online media company focused on parenting advice and resources for dads, has been acquired by Some Spider Studios, the media group operating a number of online parenting properties. The terms of the transactions were not disclosed but this an all-stock transaction.
Founded in 2014 by Michael Rothman and Simon Isaacs, Fatherly had raised a total of $6M in reported equity funding. Investors in the company include Lerer Hippeau, Great Oaks Venture Capital, Crosslink Capital, Uncork Capital, BDMI, Knight Enterprise Fund, Kevin Moore, WPP Ventures, Gary Vaynerchuk, UTA Ventures, and Matthew Luckett.
After the transaction completes Some Spider Studios plans to change its name to Some Spider Family to reflect its focus on the parenting space. Some Spider Studios, which was founded in 2014 by Vinit Bharara (Diapers.com), also operates Scary Mommy and The Dad. The combined revenues of Fatherly and Some Spider in 2019 were $35M and that number is expected to surpass $50M for 2020. As a part of the transaction, the management team and editorial team at Fatherly will be retained and Fatherly will continue to operate under its own brand, led by Rothman.
Some Spider spun off a political property called Cafe as a part of this acquisition.
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