STAQ, the data collection, normalization, and visualization platform for programmatic ad performance, has been acquired by Operative, the broadcast management SaaS platform for linear and digital. Terms of the transaction were not disclosed. “The combination of Operative and STAQ is as natural as it gets, with a common customer base and complementary product offerings. The benefit of improved interoperability coupled with Operative’s unbiased approach to partner with the long list of companies STAQ integrates with today, seemed like a win-win for our customers,” remarked Andy Ellenthal, Chief Executive Officer, STAQ.
The combination of Operative and STAQ is as natural as it gets, with a common customer base and complementary product offerings. The benefit of improved interoperability coupled with Operative’s unbiased approach to partner with the long list of companies STAQ integrates with today, seemed like a win-win for our customers – Andy Ellenthal
Founded by James Curran and Mike Subelsky in 2012, STAQ had raised a total of $10.6M in reported equity funding, with the company’s last funding round in 2018. Investors in the company include Comcast Ventures, Core Capital Partners, Kinetic Ventures, Revel Partners, Genacast Ventures, The Hive, Pereg Ventures, and Core Capital.
“Operative continues to provide customers the tools needed to succeed in a dynamic and complex market. Our investment in STAQ reinforces our commitment to help propel the industry forward by enabling media companies and marketers to optimize their business outcomes through unification of data and automation of process,” remarked Lorne Brown, Chief Executive Officer, Operative.
Operative continues to provide customers the tools needed to succeed in a dynamic and complex market. Our investment in STAQ reinforces our commitment to help propel the industry forward by enabling media companies and marketers to optimize their business outcomes through unification of data and automation of process – Lorne Brown
