OpenSlate, a contextual brand-safe targeting platform for social video and CTV content, has agreed to be acquired by DoubleVerify, the digital media measurement and verification platform. The transaction values OpenSlate at $150M in a deal that’s a combination of stock and cash; $125M cash and $25M in DoubleVerify stock (NYSE:DV). “The OpenSlate team is thrilled to join forces with DoubleVerify – an industry-leading, rapidly expanding, global organization with best-in-class media quality and performance capabilities,” remarked Mike Henry, OpenSlate CEO. “Integrating with DV will be a natural evolution for our technology and will accelerate our ability to provide advertisers with comprehensive brand safety, suitability, and contextual solutions across social video and CTV.”
The OpenSlate team is thrilled to join forces with DoubleVerify – an industry-leading, rapidly expanding, global organization with best-in-class media quality and performance capabilities. Integrating with DV will be a natural evolution for our technology and will accelerate our ability to provide advertisers with comprehensive brand safety, suitability, and contextual solutions across social video and CTV. – Mike Henry
Founded in 2012 by Henry, OpenSlate had raised a total of $25.6M in reported equity funding. Investors in the company include StarVest Partners, North Base Media, Spring Mountain Capital, Nielsen, and Fischer Investment Capital (FIC).
“DV’s mission is to make digital advertising stronger, safer, and more secure, giving global brands clarity and confidence in their digital investments,” remarked Mark Zagorski, DoubleVerify CEO. “Our strategy in support of this mission is to verify everywhere – across channels, formats, platforms, and geographies. The combination with OpenSlate fully supports this approach. OpenSlate’s pre-campaign solutions perfectly complement DV’s post-campaign measurement capabilities across CTV and social environments. Integrating the two provides advertisers with unparalleled end-to-end brand safety, suitability, and contextual optimization. No other company will be able to deliver a fully-owned, integrated solution across the leading social and CTV walled gardens.”
DV’s mission is to make digital advertising stronger, safer, and more secure, giving global brands clarity and confidence in their digital investments. Our strategy in support of this mission is to verify everywhere – across channels, formats, platforms, and geographies. The combination with OpenSlate fully supports this approach. OpenSlate’s pre-campaign solutions perfectly complement DV’s post-campaign measurement capabilities across CTV and social environments. Integrating the two provides advertisers with unparalleled end-to-end brand safety, suitability, and contextual optimization. No other company will be able to deliver a fully-owned, integrated solution across the leading social and CTV walled gardens. – Mark Zagorski
