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Home Business Big Data

How Data Impacts the Path to Purchase

Linda Bustos by Linda Bustos
How Data Impacts the Path to Purchase
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This infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.

data-role-in-online-purch-info

Reprinted by permission.

Image Credit: CC by Get Elastic

Tags: BaynoteGoogleNew York CityPersonalizationPrivacy policyRecommendationsWeb browserWebsite
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