Don’t label big data as “good” or “bad.” Think about how your marketing department is positioning it instead. Consider this fundamental concern: can a machine, or data produced from such a machine, provide meaning? The answer to date is “no.” In marketing, we are trying to understand people and hopefully through our actions, inspire, convince and […]
Alan Hart is founder of Avid, a company focused on growing brands through its proprietary consumer data and insights. A serial entrepreneur, he started six companies before age 40. Alan is was most recently founding partner at Keen Strategy, recognized in 2015 at number 399 on Inc. 5000: The Fastest-Growing Private US Companies, and receiving recognition as the 7th fastest growing company in North Carolina.