New social media platforms can help tap into a well of resources. This article explains how to implement them.
We’ll be the first to admit it: social media can be overwhelming. New platforms are always emerging and old platforms don’t stay the same for long. There is an overwhelming amount of choices, especially for a newcomer to the world of social media marketing. If you own a business or franchise, you’ve like been involved […]
A few weeks ago, Matt Honan from Wired conducted an experiment. For two days straight, he liked every thing he saw on Facebook—yes, every single post, picture, and status update. So what exactly happens when you “like” something on Facebook? Facebook uses an algorithm to decide what shows up in each individual person’s news feed. […]
Recently, I wrote about the value of engagement. It seems, in the business world, that the social nature of social media often gets forgotten. But when you really think about it, being “social” is a foundational part of social media. A majority of brands killing it on social media get a lot of engagement from followers. […]
What Do the Kardashians and Whole Foods Have in Common?
Maybe you’re hoping to recruit top-of-the-line talent using your social media platforms, or maybe you want to have an online presence for potential customers to find and know you’re out there. Maybe you want both: who says you can’t have your cake and eat it too? There are many reasons to be on social media, […]
We all know that a headline has a lot of sway. A headline can determine whether you choose to read a piece or not. This applies to articles, blog posts and advertisements alike. And as Dylan explains in a recent post, there are certain methods to making your audience “click”. But what if this sway goes […]
Being a social media firm, we clearly understand the importance of social media marketing in today’s world. But for some reason, CFOs, CEOs, and CMOs still need convincing. Even in this digital age, the “C-suite” just don’t seem to ‘get’ social media—or at least, the benefit of social media marketing. No one will deny that […]
Every company has an elevator pitch—a twenty-second explanation of their purpose, and target market. As a networking tool, the elevator pitch can be quite useful. But as far as marketing goes, your elevator pitch is only the tip of the iceberg.
We talk a lot about driving online engagement on the blog. But social media is a great tool for driving offline engagement too. It’s especially useful for promoting events. Have an event you want to promote? Here’s how: THREE MONTHS (+) OUT Map out a promotion plan. Host a strategy session. Create an event information page to link back […]
On the blog, we talk a lot about how to reach your target market, increase your followers, and gain the right kind of popularity—all using social media networks. But the thing is, humans run every company and every brand. And as humans we’re all fallible creatures. As it turns out, the same goes for any […]