Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked. While it may not be very flashy or technologically impressive compared to other features of the internet, when leveraged correctly, email marketing can accomplish more than nearly any other online marketing technique. This is especially true as […]
Drew Barton is the former webmaster for CNN.com and the founder and president of Southern Web, an award-winning digital agency specializing in web development and digital marketing solutions. He is the author of The Buyer’s Guide to Websites: What You Need to Know to Get the Website of Your Dreams.