Anyone who has worked in a global team setting has likely witnessed firsthand how communication problems are much more than inconveniences. They can be damaging and costly. A Project Management Institute study found that one out of five projects is unsuccessful due to ineffective communications, translating to $75 million at risk for every $1 billion […]
Elizabeth Keating, PhD, is Professor of Linguistic Anthropology at the University of Texas at Austin. Together with Sirkka L. Jarvenpaa, PhD, Professor of Information Systems at McCombs School of Business, she is the author of Words Matter: Communicating Effectively in the New Global Office.