Companies often wrestle with defining marketing personalization before they even attempt it. Whether it’s debating if entering a “Dear {Name}” field is personalized enough, or deciding which business goals generate the most revenue, it’s challenging to set yourself up for success in personalization. As someone with a background in IT and a mounting frustration with […]
3 Ways Your Startup Role Is Tougher Than a Corporate One
You know startup fever is rampant when The New York Times is writing articles about bankers leaving Wall Street for early-stage tech companies and HBO follows “Game of Thrones” with the celebratory satire of startup culture that is Silicon Valley. The result is that startups are ‘cool’ again in some circles, and there’s renewed interest […]
4 Lessons in Scaling Your Startup
My startup experience began in college and ended up becoming a very successful company. After graduating, I moved on to a corporate role at IBM. As I learned the ropes at an established company, I continued investing and advising startups on the side. Finally, two years ago, I founded my latest company, SimpleRelevance. Through each […]