For a long time, becoming an entrepreneur seemed like something only a select few could attain. While it’s true that entrepreneurship requires a certain type of personality, no longer do the vast majority of people have to resign themselves to “working for the man” because the resources to become their own boss are out of reach.
Erik Matlick guides corporate strategy and vision at Bombora bringing over 15 years in founding, board and executive management experience. As an online performance marketing pioneer, Erik’s strategic insight from the data analytics media operations, ad serving technology and sales/marketing arena are the driving force behind what makes Bombora unique.
Erik is also the Chairman of Madison Logic, the predecessor of Bombora. Prior to founding Madison Logic and Bombora, Erik was the Founder and CEO of IndustryBrains, which he sold to Marchex in July of 2005. Prior to IndustryBrains, he founded MediaBrains and served as an Ad Sales Manager for Ziff-Davis Publishing.
Erik has invested in Fetchback (sold to GSI), Tynt (sold to 33 across), and LeadSpend (sold to Experian) and is a current investor in AddShoppers, Switch and Crisp Media. He is also an advisor to Metamorphic Ventures and Syracuse University Newhouse School. Erik holds a B.S. in Marketing from the Syracuse University School of Management.