Corporate gift-giving is a delicate act. Whenever I see companies hand out low-quality (but personalized) engraved pens and paperweights, I think “OK, you’ve slapped someone’s name on it, but do they actually like it?” You can engrave whatever you want, but if it misses the mark, it’s useless. Gifts are a great way to sustain […]
Gift Giving This Holiday Season and Beyond: How to Keep Your Business Top of Mind
As the head of a corporate gifting company, I know that the period between Thanksgiving and Christmas is always hectic. The UPS and FedEx guys are making two or three stops a day at the office, and the conference table is ready to break from the weight of the gifts. If you’re a business or […]
Networking Tactics That Will Change the Way You Do Business
Networking practices are all about quality connections, not quantity. When you think about traditional networking tactics, conferences, steak dinners and mind-numbing small talk probably come to mind. That’s because all business leaders resort to these tired tactics to get noticed. But if your goal is to impress a contact, how can you expect to stand […]