Most of us get into a particular business because we love the idea or market that it pursues. We didn’t get into it because we like selling. It seems that of all of the items a founder wants to get off their plate and on to someone else’s is the role of selling. When you […]
Jonathan Whistman is the author of The Sales Boss: The Real Secret to Hiring Training and Managing a Sales Team (Wiley, July 2016). He is the Senior Partner at Elevate Human Potential and shares his insights from over 2500 sales rides in the field.