As cofounder and CEO of Kali, an organic tampon and pad subscription service, Jonna Piira spearheads the company’s business development and strategic planning activities. She’s well versed in the art of financial planning and in tune with business. Piira’s financial background started in the medical diagnostics sector after getting her MBA and continued on into hand tools and frozen foods. Piira has a well-rounded life which includes involvement in many nonprofits such as the Cystic Fibrosis Foundation and Girl Up. Piira has a passion for educating women about what they put into their bodies and, of course, talking about organic tampons.