Last week I talked about how personalization has redefined the e-commerce landscape. Consumers demand relevant experiences before they click to buy, and if they can’t get what they want from you right now (whether they know what they want or not), they’ll go somewhere else. Google has empowered customers to simply “x out,” pop in what […]
Kevin Lindsay heads up product marketing in San Francisco for Adobe’s leading targeting and optimization solution, Adobe Target. He is an expert on conversion optimization and personalization, and speaks frequently at industry events around the globe. Kevin was with Omniture prior to its acquisition by Adobe, and previously held product and strategic marketing positions at search software companies Mercado and Verity. Kevin is a Canadian expat who enjoys life with his family in the hills above Silicon Valley.