Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me too,” uninspiring content on corporate blogs with insignificant social shares and superficiality from the target audience’s viewpoint. Tech companies struggle to create strategic messaging to describe their products with undifferentiated messages, jargon and superlatives. […]
Myk Pono is a marketing and product growth consultant focusing on strategic messaging, content strategy/lifecycle marketing for RevenuePath.