Imagine a company that marketed dentures to college students. Or baby bottles to the retirement community. Sounds ridiculous, right? Of course, it does. Marketing like this would be a total waste of time and money. While these are drastic examples, many entrepreneurs, especially in startups, can’t identify their target audience. As a business, being clueless […]
What are your content marketing goals? If you want not only success but sustained success, this question should be visited and revisited often. Every business will have vastly different content marketing strategies, whether they involve blogging about the benefits of certain products or infographics that people can share via social media to strengthen brand awareness. Though these […]
There was a time when a company’s brand meant everything, and founders/employees were simply a byproduct of that brand. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront. To achieve ultimate success, personal brand building should be a daily exercise for not only founders […]
Startups, especially those that are bootstrapping, tend to focus more on building product/services than they do on marketing them. But when you’re trying to build up brand recognition and a customer base, marketing is essential to growth. Throughout the initial phases of my full-service online travel company, I focused as much on marketing as I did […]
All leadership roles present their challenges, regardless of the industry. Luckily, nowadays there are many avenues to learn how to combat these challenges, from attending online leadership seminars to speaking with other entrepreneurs educating through their struggles and resolutions via various forms of media. Here are some obstacles I encountered and how I overcame them: A […]
For young entrepreneurs with minimal funding and maximum energy, building a team is not typically top of mind. The train of thought seems simple: Why not work alone to stretch out limited financial resources, building the team out as late in the game as you possibly can? Though the plan may seem cost-effective, believe me […]
Every entrepreneur wants their startup to succeed. They put in long hours and work very hard day in and day out to make sure that their business thrives. The real secret behind startup success may come as a bit of a surprise to the entrepreneurial busybody.