Visitor click rates don’t tell the whole story. Marketers love counting clicks to measure user engagement, and understandably so. It’s a metric that, in theory, tells us whether target audiences are reading our emails, interested in our headlines, and open to engaging with our sales teams. Clicks reaffirm our confidence in our marketing strategies. The […]
Data science is one of the biggest trends in business. For many teams, however, the concept remains a black box. Positioned at the intersection of engineering and statistics, we often thinking of data science as closely tied to IT, marketing, analytics and product. We imagine complex algorithms, messy data sets and endless lines of statistical code.
Without failing first, you’ll never learn the best marketing strategy for your business.
Entrepreneurs often burn themselves out while trying to handle every facet of their business. This article aims at finding a balance between work and out-of-work activities.
Essential Marketing Skills for Every Entrepreneur.