If we simply acknowledge how lucky we are right now, we would be halfway to increasing our luck. Many people do not attribute their success to luck, but rather to factors within their control. The number one lesson from Stewart Butterfield, the co-founder of Flickr’s career: ‘be super-lucky.” Luck played a part for many products, […]
Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year. Analysts are predicting double-digit growth of native over the next 5 years and advertisers, marketers, and publishers believe it will change the face of advertising forever. With so many formats falling under the umbrella native advertising, it’s […]
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention […]
Search engine advertising is rapidly changing. Google’s cost per click rates are rising while other platforms are less money. Display rates for clicks and banner advertising spike partially because of anchoring effects.
Storytelling is a tool that small companies can use against their bigger, deeper pocketed competitors. Small businesses, startups, and entrepreneurs can tell powerful stories that drive recall, emotion, and character that can lead to awareness and ultimately sales.
We’ve heard about the power of community. New book deals are contingent on number of Twitter followers, startups tap into existing communities to get those crucial first users, and marketers utilize communities to test new products and features. For example, the popular site, Pinterest, tapped into the Bay Area DIY crowd for their initial community […]
I heard Peter Thiel speak at Columbia University recently about his new book Zero to One: Notes on Startups, or How to Build the Future. Thiel discussed factors that make businesses successful and focused on the importance of innovation. He cited Apple, Microsoft, Google, and Facebook as innovators because they revolutionized PCs, software, search engines, and […]
“The Reports of My Death Were Greatly Exaggerated” – Advertising (2025) TiVo, AdBlock, banner blindness, viewability and bots have all reportedly killed me. Consumers spoke and wanted me to go away. It’s quite sad that having touched millions, I’ve never met anyone that likes me except for people that work on me and, my annual […]
Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. Most of these newly categorized ad units are monetized using common online advertising conventions: impressions, clicks, and affiliates. One of these formats, sponsored content, however, appears to be the exception, with no department wishing to […]
How do you know when a company stops being a startup and has become an established company? Established companies advertise in “traditional” means: television, print, outdoor, etc. While startups would love to have this massive reach, their size and risk profile usually prevent them from doing so. Startups don’t engage with these forms of advertising […]
I’m fortunate enough to have both a degree in computer science and a degree in business; it’s like being a Swiss army knife: you can build products and sell them too.