What happens when you throw nearly 500 superfood-loving wellness enthusiasts in the room with some of the biggest influencers in the field? The third annual W.E.L.L. Summit spanned two days and included panels as well as over a dozen breakout sessions, all with a focus on providing a “360 degree view of wellness and natural […]
What You Need to Know to Build a Brand From the Evolving Ecommerce Summit
There’s a lot of talk about branding lately, and for those of us looking to stay competitive in this ever changing retail market, few things seem to be as important. I recently attended “Shelf Life Secrets: Building a Lasting Brand” at the Evolving Ecommerce Summit. The half day gathering for entrepreneurs and executives focused on […]
Key Lessons on Expanding Your Business From FounderMade
The FounderMade Wellness Summit was a gathering of both established and up-and-coming companies in the wellness space. Hosted in Tribeca, the conference boasted a discovery lounge of wellness products including natural deodorant by PiperWai, yoga gear by B Yoga, the mesmerizing Juicero juicer, and many, many more food, beauty, and wellness products. Of the many […]
Building A Brand with a Cult Following
You know those brands that your friends just can’t stop talking about? The ones they become obsessed with and try to get you to join along? I attended the panel “Inside the Cult: How SoulCycle, Casper, and Drybar Have Built Obsession-Inspiring Brands,” at the Fast Company Innovation Festival for just that reason— to learn more […]
The First 90 Days of Building Your Startup: Tips and Takeaways After Launch
Small Business Saturday, November 28, seemed like an apt time to launch my, well, small business that supports other small businesses. IMBY kicked off with a bang, hosting our first pop-up, attracting dozens of sales, and building confidence that there is a demand for what we are building: a highly curated shop that minimizes the […]
You Will Not Believe What You Missed at the Pioneer Mode Conference
The Pioneer Mode Conference, the second of its kind, was held at the inspiring Brooklyn Fashion & Design Accelerator space and organized by designer and technology consultant Nicole Lenzen and designer and creative strategist Lee Anderson. I attended the first day of the summit, which featured several speakers focused on issues of sustainability, the media, […]
This is What You Missed at The FastCo Innovation Festival
In mid-November New Yorkers and innovators from all over the country, and the globe, convened at trendy Civic Hall for the FastCoInnovation Festival. Spanning four days, two main locations (Skirball housed other speakers) and a multitude of site visits, the Festival featured dozens of speakers and panels focusing on tech, startups, and innovation in general. I […]
Themes and Trends from DECODED Fashion NYC 2015
In the stunning IAC building, hundreds of fashion designers, brands, retailers, and startups gathered for the two-day 2015 DECODED Fashion NYC conference. Liz Bacelar, Founder, kicked off the day welcoming everyone dressed to the nines, and emphasized the global nature of the conference, and the “gamechangers” theme. Over the next two days, several themes and […]
This is How Refinery 29 is Redefining Influence in Fashion Through Technology
Learn why Refinery 29 has become the “go-to” source of information for millennial women on fashion, love, beauty, health, entertainment, and wellness.
Storytelling and How it is Changing in the Digital Era
Nowadays, the buzz is all around social media. Every brand wants to know how they can use social media to promote their offerings, go viral, and be seen as an expert in their field. I attended a panel on just that at Engage 2015: The Digital Storytelling Conference at the Crosby Street Hotel. The panel, Redefining Engagement in […]
You Will Not Want to Miss The Latest in Social Impact and Fashion Startups
Fashion entrepreneurs and enthusiasts gathered at the 2015 Social Retail Summit on recently at Ludlow Studios. The summit convened four panels, including Marketing to Men, Aggregators and Curators, Direct-to-Consumer Brands, and Social Impact/Conscious Retail. The Social Impact/Conscious Retail panel consisted of four entrepreneurs working on retail that was either in part, or wholly, driven by […]