The CEO of any company is expected to sell at all times. The primary objective of any business is sales. You begin by selling to yourself, then you sell your cofounders. Later, you’ll sell your first client and you’ll continue until you retire. The job of any CEO is sales.
Entrepreneurs often struggle when they start doing cold calls. They hate calling others to drum up business, and they’re not good at it. Their approach is too timid, and they give up too soon when they encounter resistance. They don’t manage objections well, so they don’t bring home the bacon. Fear Of Failure One of […]
Among SaaS companies, there’s a common misconception about how and where to generate leads in order to feed your sales funnel. There are many ways to generate leads, but relatively few bring in high-quality prospects. The majority just clog and overburden your funnel. The ultimate goal of your marketing efforts should be to find the […]
At ElasticSales, we’ve had the privilege of working with dozens of early-stage startups, helping them establish their sales processes. Some ask us to build their process from the ground up. Many come to us solely looking for guidance as they develop their own sales processes and teams. In both cases, the best campaigns are those […]