In selling to C-Suite executives in the healthcare industry it’s important that you’re calling on the relevant executive for your sales opportunity. The first thing salespeople need to do is “sit on the other side of the desk” and view their sales opportunity from the perspective of the client executive. To start, think about the […]
Stephen J. Bistritz, Ed.D
Stephen J. Bistritz, Ed.D. is President and Founder of SellXL.com, a sales training and consulting company, and author of the best-selling book – just released in its second edition – Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.