What should you focus on in terms of strategy as a B2C company, acquiring new customers or retaining existing ones? Judging by how often this question is posted online, there doesn’t seem to be a clear-cut answer.
The COVID-19 crisis has transformed the business world in just a few months, leaving few companies unaffected. While different organizations have adopted different ways of coping with the economic fallout, some have managed to stay afloat by sticking to their guns. In difficult moments, it can be tempting to switch everything up and forge a […]
For most people, the face of your business is your customer experience. Customer experience is how people get their problems solved and how your company connects with its clients. Making that relationship as healthy as possible is key to ensuring that consumers trust and value your business, both during this crisis and beyond.
If you’re struggling to keep up in the dog-eat-dog startup sector or feeling the stress of managing employees, it’s time to cultivate sustainable habits. The rest of the world may judge you by what you produce, but you need to protect the things that energize and revitalize you.
CEOs have a mere 90 days to prove their mettle in their new role. That’s three short months — during which you’re likely to face a range of challenges, including office politics, competing organizational priorities, and financial metrics — between you and the proverbial door.
Business acquisitions are rarely easy or straightforward. Things can get messy, and it’s important to do your research.
If you’re overwhelmed by your list of duties, blaring music might help. It turns out that tunes can make you a more productive worker. To be sure, if you need to really concentrate, you’ll have to go light on the lyrics to get the full mental-boosting power of melodies. You might want to turn to songs […]
What makes some people more successful than others? Is it their intelligence? Their work ethic? Or, did they just run into a lucky streak? Of course, you’ll want to put your great work ethic forward. However, the truth is that if you want to succeed then you’ll need to have emotional intelligence. You’ll want to work to […]
Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out spreadsheets, hunting down pricing and contract information, and figuring out how to use complex tools. Even the sellers who are great at these tasks are more useful to their organizations in the field or on […]
You can read “how-to” articles all day about starting a business, building your brand or getting customers. They make the whole process seem so easy. But actually making the decision to become an entrepreneur? Now that is a tough decision. It is scary! It is uncertain! There is a chance you might fail. In fact […]
One of the biggest struggles millennials face is wading through the information overload to figure out what we should be doing with our time. Can you really blame us? Every time you look at your phone, dozens of pings, notifications and alerts flood the screen. All of them seem urgent. All of them could be […]