After an intense workout, downing a bottle of Gatorade may feel refreshing but it’s not doing your body any favors – a 20 oz bottle of Gatorade has 34g of sugar; effectively negating your workout. As wellness continues to gain popularity and influence fitness, dietary habits, and metabolic health, people are increasingly conscious about healthy alternatives to combat hydration and replenish electrolytes. Cure Hydration is the organic, plant-based hydration powder mix that has 4x the electrolytes of popular sports drinks without the added sugar; the company uses natural, organic coconut water as a base. AlleyWatch caught up with CEO and Cofounder Lauren Picasso to learn more about how training for a triathlon inspired the company, the company’s experience distributing to essential stores during the pandemic, recent round of funding from investors that include Lerer Hippeau, M3 Ventures, Litani Ventures, Andy Roddick, Nas, Matthew Dellavedova, Philip Krim, Nick Green, and others.
It’s been easy to gain the Covid-15 during the lockdown, and now that things are slowly opening back up, people are looking for new ways to shed the extra pounds that may have accumulated. Caliber is the fitness coaching platform that offers strength training, nutrition guidance, and a personal fitness coach that’s accessible via text and video messaging to keep you on track. By pairing Caliber members with fitness experts, Caliber solves the biggest hurdle in getting into and staying in shape – accountability. AlleyWatch caught up with Cofounder and CEO Jared Cluff to learn more about the genesis for the business, how the public’s perception of working out outside of the gym completely flipped, and the company’s recent funding round from investors that include Trinity Ventures and Gaingels.
“Investors don’t like hardware, and rowing can be perceived as a niche interest. We had to respond to concerns like ‘what if Peloton copies your content,’ and manage the difficulty of effectively demo-ing our product given that it’s a large piece of hardware and COVID-19 made transporting the rowers a bigger challenge.” Learn more about how Tom Aulet of Ergatta, a connected fitness startup that offers elegantly designed in-home rowing machines with a gamification element, was able to successfully raise $5M for the company during the pandemic from investors that include Greycroft and Techstars.