It’s estimated that nearly half a million jobs were lost in the fitness industry during the pandemic. Some industry professionals were able to pivot to offer outdoor workouts and virtual offerings. While gyms start to re-open, many are still not comfortable attending crowded, sweaty facilities and are opting in for personal training. LifterRun is a two-sided marketplace to find personal trainers. Users can schedule training sessions in New York to take place at their homes or local parks. The company takes a small fee for each transaction and offers monthly subscriptions for discounted sessions. It’s a win-win for both customers and personal trainers; finding personal training typically required a monthly gym membership and trainers were required to give a cut of their personal training income to the gym. LifterRun hopes to optimize the process and make personal training more accessible for the masses. AlleyWatch caught up with LifterRun CEO and Cofounder Justin Wolz to learn more about how his personal experience led to the inspiration of the business, how the pandemic has shifted behavioral habits, the future of the fitness industry, the company’s strategic plans, and much, much more.
The importance of the platform economy has surged as the pandemic accelerated rapid digital adoption across many verticals and the concept of work shifted to more flexible offerings in the face of uncertainty. With lockdowns shutting down in-person fitness centers, fitness professionals were forced to swiftly embrace the creator economy or expand their existing offerings to focus on digital. Talent Hack is an end-to-end software platform that enables fitness and wellness creators to manage their business online whether it’s offering streaming live classes, providing on-demand content, selling bundled classes, or even networking with peers to learn best practices. Traditionally, those in the fitness industry have been largely dependent on the gyms or studios they worked for and perhaps social media for distribution and discovery. With Talent Hack, they are able to build their own platform-oriented business, developing more meaningful relationships with their audience/customers, while collecting incredibly valuable data along the way. AlleyWatch caught up with Talent Hack CEO and Founder Alexandra Bonetti to learn more about how her experience as a fitness studio owner inspired the business, the company’s future plans, latest round of funding, from Emergence Capital and Global Founders Capital.
ClassPass, the monthly fitness subscription marketplace that features over 30,000 studios, gyms, and wellness providers, is being acquired by Mindbody, the technology platform that connects wellness providers to consumers and allows providers to manage their businesses. Terms of the transaction were not disclosed but it’s an all-stock deal.
90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of options to exercise at home has led consumers to splurge on sophisticated at-home fitness equipment. Ergatta provides an at-home connected rowing machine and subscription service that incorporates interactive gaming elements to provide a full-body workout. From a 17.3-inch interactive screen, rowers can choose a personalized experience based on their goals. The Ergatta Rower, which retails at $1,999 with an additional $29/month subscription fee, satisfies the needs of those who are interested in building a results-driven workout routine that’s competitive without having to participate in classes. AlleyWatch caught up with Cofounder and CEO Tom Aulet to learn more about the experience of launching at the onset of the pandemic, the company’s impressive traction, latest round of funding from investors that include Advance Venture Partners, Greycroft, Fifth Wall, Gaingels, and Hans Tung.
Rumble, the full-body strength and conditioning boxing concept, has been acquired by Xponential Fitness, the operator of several franchised boutique fitness brands like Pure Barre, Club Pilates, and CycleBar. Terms of the transaction were not disclosed.
As a society, spend so much time trying to get in shape and also spend billions on the latest and greatest when it comes to supplements to enhance fitness regimens. Yet most of these supplements are off-the-shelf solutions that do not take into account an individual’s physiology. Gainful, a personalized sports drink and nutrition company, provides tailored supplements, making pro-level sports nutrition accessible. All of the company’s products are made with natural and organic ingredients like pea protein, brown rice protein, oat powder, coconut oil, monk fruit, green tea extract, and micellar casein, a slow-release protein.
AlleyWatch caught up with Cofounder and COO Eric Wu to learn more about how his own experience developing supplements led to the formation of Gainful, the experience of fundraising as a first-time founder and recent college graduate, and the company’s Series A funding round from investors that include BrandProject, Courtside VC, AF Ventures, Round13 Capital, Barrel Ventures, and the founder of Polaris Sports.
After an intense workout, downing a bottle of Gatorade may feel refreshing but it’s not doing your body any favors – a 20 oz bottle of Gatorade has 34g of sugar; effectively negating your workout. As wellness continues to gain popularity and influence fitness, dietary habits, and metabolic health, people are increasingly conscious about healthy alternatives to combat hydration and replenish electrolytes. Cure Hydration is the organic, plant-based hydration powder mix that has 4x the electrolytes of popular sports drinks without the added sugar; the company uses natural, organic coconut water as a base. AlleyWatch caught up with CEO and Cofounder Lauren Picasso to learn more about how training for a triathlon inspired the company, the company’s experience distributing to essential stores during the pandemic, recent round of funding from investors that include Lerer Hippeau, M3 Ventures, Litani Ventures, Andy Roddick, Nas, Matthew Dellavedova, Philip Krim, Nick Green, and others.
It’s been easy to gain the Covid-15 during the lockdown, and now that things are slowly opening back up, people are looking for new ways to shed the extra pounds that may have accumulated. Caliber is the fitness coaching platform that offers strength training, nutrition guidance, and a personal fitness coach that’s accessible via text and video messaging to keep you on track. By pairing Caliber members with fitness experts, Caliber solves the biggest hurdle in getting into and staying in shape – accountability. AlleyWatch caught up with Cofounder and CEO Jared Cluff to learn more about the genesis for the business, how the public’s perception of working out outside of the gym completely flipped, and the company’s recent funding round from investors that include Trinity Ventures and Gaingels.
“Investors don’t like hardware, and rowing can be perceived as a niche interest. We had to respond to concerns like ‘what if Peloton copies your content,’ and manage the difficulty of effectively demo-ing our product given that it’s a large piece of hardware and COVID-19 made transporting the rowers a bigger challenge.” Learn more about how Tom Aulet of Ergatta, a connected fitness startup that offers elegantly designed in-home rowing machines with a gamification element, was able to successfully raise $5M for the company during the pandemic from investors that include Greycroft and Techstars.