Using accurate data is critical, and getting that is not always easy. And, if you don’t have accurate data, you may be making the wrong business decisions that could end up hurting your business, when you thought you were helping it. Allow me to explain.
We have been accustomed to religiously collecting data but often do not have time the time to properly understand and process it. This leads to a host of risk factors associated with what’s in your organization’s data but not fully uncovered yet, especially with a movement towards customer data privacy initiatives like GDPR. Text IQ analyzes […]
AI-powered personalization platform Dynamic Yield has been acquired by McDonald’s. The terms of the deal were not publicly disclosed but sources with knowledge of the transaction have pegged the total amount to be north of $300M. “We started Dynamic Yield seven years ago with the premise that customer-centric brands must make personalization a core activity. We’re […]
In the late 90s, Rex Briggs was featured on the cover of WIRED magazine cover showcasing his belief on how data and technology will transform how businesses operate and make decisions. Fast-forward to 2019 and Brigg’s WIRED interview has become a reality. Brigg’s company Marketing Evolution uses patented technology, sifting through hundreds of data sources to insightfully […]
For entrepreneurially minded millennials in finance, being a contributing part of this shifting culture could serve as excellent grounding for that dream of leading a successful startup.
Investors are bombarded with big sets of data, and it’s a difficult and tedious process to dissect large data sets and transform it into actionable information. dv01 solves this challenge for the consumer lending industry through its end-to-end data management, reporting, and analytics solution built specifically for the needs of the mortgage and consumer lending capital […]
Most people have read about an exciting, “breakthrough” in medicine and only to discover a couple paragraphs later that the results are based upon a sample size of 30 people, but Aetion uses real-world data from sources that include insurance claims, electronic medical records, and patient-reported outcomes to enable healthcare organizations to make impactful, informed […]
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
Self-diagnosing yourself with an obscure, terminal illness is a modern-day phenomenon perpetuated by frantic Google searches and “expert” forums, but K Health puts an end to this through its AI-driven primary care app. This app provides users with direct access to trustworthy health information that has been accumulated from a vast dataset of 2B anonymized health […]
Consumers are being asked more and more to hand over their personal data in order to partake in a company’s reward program, but is this truly the best method?
Ahead of DATAx New York’s AI & Big Data for Banking Summit, we speak to Poulomi Damany, vice-president of data product management at Credit Karma, about the how the personal finance company utilizes AI and analytics to enhance its customer service