Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
Content and Publishing
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]
In order to stay relevant, businesses to have a steady stream of content to power their social media, email, or website. However, finding the appropriate content for the right audience, at the right time poses a specific problem that Vestorly, the cognitive content marketing platform, addresses. Built with the mindset that every marketer should be […]
Flavorpill, the social events and experiential platform has been acquired by Bustle Digital Group. The terms of the transaction were not disclosed. Bustle Media Group operates several sites catered towards the interests of the modern women. “This acquisition was made with an eye towards our 2019 growth — in both user engagement and revenue. We expect to see a substantial increase in paid attendees for our experiential programs to come through Flavorpill,” remarked Bryan Goldberg, founder and CEO of the Bustle Digital group.
MAZ is a cloud-based suite of tools to manage all the aspects of content logistics, specifically distribution, from a single user-friendly dashboard. Premier publishers like Bloomberg and Condé Nast are already using the software, and most recently the new WIRED app for Apple TV was built completely with MAZ, requiring absolutely no coding. AlleyWatch sat […]
Young people are disenfranchised with traditional TV, and as mainstream media gravitates more towards quick content on platforms like YouTube and SnapChat the business opportunities are endless. Whistle Sports is the latest startup that is redefining what it means to be a media and entertainment company for young audiences. It creates and distributes content and […]
People don’t normally associate blockchain technology and advertising together, but NYIAX changes that through its blockchain-powered, patented financial matching engine for the advertising industry. Developed in partnership with Nasdaq, it provides advertisers and publishers with a platform to buy, sell, and re-trade advertising contracts, similar to financial instruments. It is built on the Nasdaq platform, […]
Radiate, the media and education startup that features micro video lessons from experts and business leaders, has been acquired by the NYSE. The terms of the acquisition were not disclosed. Radiate was founded by longtime Bloomberg anchor Betty Liu in 2016. According to SEC filings, the company raised two rounds ($875K in 2016 and $975K […]
As postcards become obsolete, they have been replaced by sending pictures from your phone’s photo library with an impersonal “miss you” attached, and via text. While this may be more convenient, the personal touch has dissipated. MyPostcard ushers in the age of the digital postcard. Now available in 10+ languages with thousands of templates. the app […]
As someone who has been in the marketing industry for twenty years and a blogger since 2007, I know the importance of creating content that produces the highest impact on your bottom line. With over a billion sites on the internet today, it’s not about creating as much content as you can. Instead, it’s about […]
The Dodo, founded by Izzie Lerer in 2014, is a digital media property strictly focused on animal content with a heavy focus on video content. The company is a part of the larger media holding company, Group Nine Media that was established in 2016 which also owns and operates Thrillist, NowThis, and Seeker.