The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Content and Publishing
Each year, our funds define specific areas of investment focus for the year. We then do a mid-year review of each of these and adjust our approach if necessary. Most often, this mid-year correction is modest, just a tweak or lane change. But this summer, we felt that changes in our immersive experiences and content […]
Food52, the content and commerce destination for those interested in cooking and food that has an active community of over 16M, has been acquired by TCG Capital Management, an affiliate of The Chernin Group, the media holding company founded by broadcast executive Peter Chernin in 2009. The exact terms of the transaction were not disclosed […]
More than one-third of Americans are active participants in the gig economy, and according to an Upwork survey of 6,000 people, 64 percent of freelancers found work online. Write Label, the crowdsourced platform for short-form writing, is strategically positioned to connect the best creative writers with potential projects that include ad scripts, social media campaigns, […]
Cheddar, the digital-first video news network, has been acquired by Altice USA, the US unit of Dutch cable provider Altice, for $200M in an all-cash transaction. Altice USA was formed when Altice acquired Optimum from Cablevision. Altice had been a distribution partner for, and investor in, Cheddar. “The Altice team and Altice Way are as […]
Bryan Goldberg and Bustle have scooped up The Outline, a digital news publication launched in 2016 by Joshua Topolosky. Terms of the transaction were not disclosed but all signs point to this being an acquihire as The Outline shed the majority of its staff in the Fall of 2018.
Over 70% of marketers say that relevant and engaging content creation is the most effective SEO tactic and brands with the most successful marketing campaigns share the ideology of “show don’t tell”. Ceros is the all-in-one digital canvas that enables brand marketers to build digital experiences at scale without code. Each product created through the platform is […]
Generation Z is spending less time watching TV and a lot more time staring at their smartphone screens. Any media company that wants to stay relevant has to create consumable content for smartphones, and Overtime is the sports media company that fills the hole in the market for Gen Z sports fans. Overtime is a […]
Streaming music service Spotify has acquired two NYC podcasting startups – Gimlet Media and Anchor. Terms of the transactions were not disclosed but reports pegged Gimlet’s acquisition price to be north of $200M
Mic, the politically-focused media platform for millennials has been acquired by Bustle Digital Group for approximately $5M. Bustle Digital Group operates several sites catered towards the interests of the modern women. Mic this week laid off a majority of its staff in anticipation of this acquisition. This marks the fourth acquisition for Bustle and Goldberg, […]
Fitness is moving to digital, like everything else. The flexibility of a digital presence in terms of convenience, ease, and price for the consumer has made it a popular choice. NEO U is an all-inclusive platform that enables fitness influencers and workout brands can reach a larger audience by providing a fitness studio (first one is […]