More than 40% of homebuyers experience some form of remorse within two years of their purchase. The digital area has transformed the purchase experience with 9/10 house hunters relying on the internet as their primary research source. While there are a plethora of destinations where you can go to find the basics of a property (size, # of bedrooms, bathrooms, etc.), Localize takes it one step further with a repository of unique data for each property to ensure that buyers are well informed about what will likely be the biggest investment of their lives – their homes. For buyers, the platform provides proprietary intelligence on factors that impact the homeownership experience but are not routinely disclosed in listings or easily apparent during a showing like architectural styles, amenities, building policies, light exposure, and crime, in addition to the property details you would expect to find. The startup also offers a lead generation platform for real estate agents so that they connect with interested buyers right at the moment they are ready to view their ideal properties. AlleyWatch caught up with President and COO Omer Granot to learn more about the inspiration for the business, how the platform leverages technology and data to simplify the home buying process for both agents and purchasers, the company’s expansion plans, latest round of funding from investors that include Pitango Growth Fund, Avigdor Willenz, Zvi Limon, Maor Investments, and Celesta Capital Fund.
Funded in the Alley
The AlleyWatch Startup Daily Funding Report: 8/4/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 8/4/2021 featuring funding details for Actual Veggies, Localize, and much more.
The AlleyWatch Startup Daily Funding Report: 8/3/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 8/3/2021 featuring funding details for Alinea, Seek, and much more.
The AlleyWatch Startup Daily Funding Report: 8/2/2021
5 new startup fundings including two rounds that you will not read about anywhere else. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 8/2/2021 featuring funding details for Mixlab, Juno Medical, and much more.
Lalo Raises Another $5.6M for its Direct-to-Consumer Baby Product Brand
The global baby stroller market is estimated to be $3B per year; the high chair market is estimated to be in the millions each year. Yet, when you think of these products, you don’t think about a particular brand. Lalo is a direct-to-consumer modern baby and toddler brand focused on offering design-oriented premium products. The company offers an innovative, versatile, and growing line of baby products that include strollers, high chairs, play tables, bibs, and tableware. Unlike others in the space, Lalo focuses on building direct relationships with customers, allowing them to use this data to serve the needs of parents as their families grow and evolve. Although the pandemic limited traveled and affected the demand for strollers, the startup, founded in 2019, was able to increase revenue by 320% in 2020. AlleyWatch caught up with CEO and Cofounder Greg Davidson to learn more about the inspiration for the business, the company’s strategic plans, latest round of funding frim investors that include Willow Growth Partners, Yael Cohen Braun, Dave Health, Super Angel Fund, and Michael Silverstein.
The AlleyWatch Startup Daily Funding Report: 7/30/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/30/2021 featuring funding details for Livepeer, Behalf, and much more.
Realm Raises Another $12M to Let Homeowners Really Understand and Optimize the Value of Their Homes Using Data
Homeownership and real estate are often cited as one of the primary drivers of creating intergenerational wealth in the United States. Amid the pandemic, Americans went on a homebuying spree as the line between work and home blurred. Owning a home can be extremely rewarding but it does come with significant responsibility. Realm is a centralized data hub for homeowners to access insights on every aspect of homeownership, based on their personalized circumstances, enabling them to make data-driven decisions for what will likely be the single largest investment of their lives. The platform, launched earlier this year, leverages proprietary and public data to assess value (both current and potential with renovations), estimate project costs, and learn more about financing options. In California, homeowners can work with Realm advisors to work on renovation projects from beginning to end. In the six months since launch, the Realm has been used by 20,000+ homeowners across the nation. AlleyWatch caught up with CEO and Founder Liz Young to learn more about scaling consumer data applications in the real estate space, the company’s strategic plans, and the latest round of funding from investors that include GGV Capital, Primary Venture Partners, Lerer Hippeau, and Liberty Mutual Strategic Ventures.
The AlleyWatch Startup Daily Funding Report: 7/29/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/29/2021 featuring funding details for Realm, Revelio Labs, and much more.
Suzy Nabs Another $50M for its On-Demand Market Research Platform
Market research has been driving strategic decisions for companies for decades. However, the tools and models that have been predominantly used have not adjusted to reflect today’s digital age and today’s consumer environment. Suzy is a modern, digitally-native enterprise market research platform built for the sophisticated needs of today’s brands. Offering on-demand insights, the company has shifted the pricing paradigm away from cost per response to a SaaS offering with licenses to customers, providing more flexibility and predictability. By integrating technology onto the platform, Suzy is able to deliver actionable insights much faster in an easy-to-use end-to-end cost-effective solution. AlleyWatch caught up with CEO, serial entrepreneur, and Founder Matt Britton to learn more about the genesis of Suzy from his agency days, the company’s strategic plans, latest round of funding from investors that include H.I.G. Capital, Foundry Group, Rho Ventures, BDMI, and Triangle Peak Partners.
The AlleyWatch Startup Daily Funding Report: 7/28/2021
$180M+ in new funding for NYC startups across five rounds! The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/28/2021 featuring funding details for Squire, Oova, and much more.
Genvid Technologies Raises $113M to Create a New Category of Entertainment: Massive Interactive Live Events
When the live game-show HQ debuted in 2017 it was an instant hit with millions of users signing on concurrently to take a chance at winning in trivia. Although the company did not ultimately survive, the success of a new form of interactive entertainment did not go unnoticed. This NYC startup takes it a step further by focusing on the intersection of gaming, streaming, game shows, and broadcasting. Genvid is a technology infrastructure provider and now publisher focused on what the company calls massive interactive live events (MILEs). The company initially focused on building infrastructure tools for interactive streaming but saw there was a significant opportunity on the publishing side. For its first experience, it partnered up with Pipeworks Studios for Rival Peak, a 24/7 interactive reality show with AI characters participating in an elimination-style competition that was broadcasted on Facebook. Following the popularity of this new format, the company is now planning on building more MILEs both internally and with licensed IP owners as partners. Genvid will also continue to provide the infrastructure tools through its SDK for others to build their own MILEs.
AlleyWatch caught up with Cofounder and CEO Jacob Navok to learn more about the inspiration for the business, how the company has created a new category of entertainment, strategic plans, and latest round of funding from investors that include Valor Equity Partners, Atreides Management, Galaxy Interactive, Horizons Ventures, OCA Ventures, and Makers Fund, Valor, Atreides, Third Point, Cobalt Capital, LightShed Ventures, XN, and Lux Capital.