How to Psychologically Segment Customers by Persona Baiting
A question came up at a recent local Adobe roundtable event on personalization: How can you psychologically segment customers without ...
How to Catch the Attention of a New York Angel
The New York Angels. They’re one of the most active angel groups in the world. There are over 100 active ...
Who Knew Complex Sales Could Be So Easy?
Whether you’re a marketer creating a branding message, a sales rep trying to impress clients or an executive seeking to ...
Here Are the Startups Techstars NYC Is About to Unleash on the World
Here’s a sneak preview of the companies that are going to kill it at Techstars NYC Demo Day tomorrow, and the ...
3 Reasons Flat Design Is Taking Over the World Right Now
Flat design seems to be everywhere these days. Both Google and Apple (iOS7) have rolled out new flat features (and here ...
How Stories Best Communicate Your Startup Value
The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, ...
Do Not Finalize Your Tech Development Plan Until You Involve Marketing
Most startups get a great new idea, and their immediate instinct to start coding away on building that product with ...
Investing Against Patent Trolls
Whether or not it is wise to invest time and money to apply for a patent, trademark or copyright on ...
Readability, Social Media, and Healthcare: How Social Media Can Help Break Down Language Barriers
"You're talking a lot. But you're not saying anything." –David Byrne My parents were both doctors. They also were from Ireland, ...
A New York VC Spotlight: Caterina Fake
Caterina Fake has a knack for social technology. She Co-founded Hunch.com, a web application that is building a “taste graph” ...
